CERTINA CHÍNH THỨC ĐƯỢC PHÂN PHỐI BỞI GALLE WATCH

Hello my friends in Vietnam, Xin chào, my name is Christian Gerber, I'm the responsible sales manager of SETINA Switzerland and today I'm in Hanoi visiting the market. I would like to give you more information about the SETINA brand. SETINA just was launched in the Vietnamese market in earlier this year in February and we started to have our first events, the launch of SETINA event in Ho Chi Minh City and today in Hanoi. So when we talk about SETINA, we have to know that SETINA has a very long history, over 130 years. So the brand was founded by the Coote brothers back in 1888 in the small town of Grenchen in Switzerland and by 1906 the Coote brothers started to manufacture finished and complete timepieces. These timepieces were known at the time as Grana. The name Grana afterwards in 1938 became SETINA. Why SETINA? Because from the latin name, the origin is from the latin word Certus, which means in latin reliability. So from that date on SETINA continued to really focus its priority on the quality, the reliability, the precision and the innovation of the watches and in 1959 SETINA introduced the double security concept. So when we speak about the double security concept, it means that all the SETINA watches are offering more resistance to shock and water. These five points are a reinforced sapphire glass, we have additional gaskets on the stem, a double gasket in the crown and we have a special gasket on the back case and also the back case itself is reinforced. So the whole watch is stronger and is offering more protection to shock and water. So after 1959 SETINA in the history was performing a lot of tests which were called under the water, Tektite 1, Tektite 2 with the US Navy, with the NASA and they were testing the SETINA watches under the ocean at 500 meters, 1000 meters. And in 1960 also SETINA was part of an expedition in the Himalaya that was the first climbing of the Dalao Giri mountain and that was more than 8000 meters. At the time it was a group of Swiss mountain climbers and the SETINA watches in these very difficult environments showed that they continued to work very properly. Then in the 1970s, 1980s until up to now there was a lot of sponsoring, we sponsored the motorsport in particular, some Formula One, motorbike and then in the rally sponsoring. But the most important milestone of SETINA I guess was 1983 when SETINA was joining the Swatch Group. SETINA is a founding member of the Swatch Group and the Swatch Group is of course the biggest watch manufacturer in the world. So getting to nowadays and talking about our sponsoring activity, SETINA became the partnership of the Sea Turtle Conservancy Program. It's a non-profit organization based in Florida and we are doing the partnership with them since 2017. So they are a non-profit organization protecting the sea turtles and for this organization we have created now in 2019 a very special watch. It's the DS Action Diver certificate diver watch for the 60th anniversary of the Sea Turtle Conservancy Program. Now what do we have in common with the Sea Turtle Conservancy Program? SETINA has a symbol of quality which is the turtle. On all our watches in the back case we show the turtle as a symbol of quality. It stands for long resistance and high quality and this organization is protecting the sea turtles. So our common value is the sustainability and of course the image of the turtle. So we are very proud today to be partner of this organization and I think we created a wonderful watch to celebrate the 60th anniversary of the Sea Turtle Conservancy Program. So SETINA is not only offering additional protection to shock and water, SETINA is also offering more precision and since 2017 thanks to the Precision Drive technology all of the SETINA watches, the Quartz watches are certified COSC which is the official center for chronometers in Switzerland. So the advantage with having all the Quartz watches certified COSC is that you don't get two years of warranty but actually you get three years of warranty on all the watches coming with the COSC certificate. That's a big advantage. And if we talk about the collections of SETINA, we are looking basically at four different collections. It's the Aqua collection, the Heritage collection, Sport collection and Urban collection. So in the Aqua collection we have launched this year a new watch celebrating the 60th anniversary of the Sea Turtle Conservancy Program and this watch is a certified diver watch. It's certified to 300 meters water resistance with a screwed crown, screwed bezel and it's coming with a turning bezel on it. Special watch box here, it's not a limited edition but it's a special edition. And then also some novelty of this year, we have made a line extension of the PH200. It's a diver vintage watch, PH200 and this watch is built with the original dumbbell security concept. So my friends remember, SETINA has a very long history. SETINA has over 130 years of experience. It's a Swiss-made brand of course. It's part of the Swatch Group, that means we have a lot of synergies within the group. It means a worldwide customer service. SETINA has a unique philosophy. We offer the double security concept, more resistance to shock and water and more precision thanks to the COSC certified watches. And SETINA is the brand, the sport brand in the mid-price segment for active people expecting this additional reliability, this additional precision. And also for SETINA, it's very important that we create the best quality watches for a reasonable price. Finally, very important is that our watches have a selective distribution. The best example in Vietnam is our partner, Gale Watches, which has a selective distribution with very professional partners. So if you look for a SETINA watch in Vietnam, go to Gale Watches or one of our official partners and I'm sure you will be happy with your product. Thank you very much and see you soon in Vietnam.