Potential US ban may drive TikTok to focus more resources on Southeast Asia, says observer

If TikTok is banned in the United States, the video-sharing app’s Chinese owner ByteDance might choose to focus more resources on Southeast Asia, where it has more than 325 million monthly users, says founder and CEO of Singapore-based consultancy Momentum Works. He tells CNA’s Asia Now, however, that even collectively, the region will not be as big as the US in terms of advertising dollars e-commerce goods sold.