What Happened To BuzzFeed? 😮🤫😱 [4K]

BuzzFeed an American internet company that caters to nudes it did entertainment viral videos and had multiple YouTube channels the idea was to start reporting on the internet culture that was around at the time even including Zay Frank from back in YouTube's original OG days BuzzFeed was founded as a company in 2006 when John Peretti and John Johnson decided to start reporting on the culture that was the internet world this was fairly new you've got to consider that mass adoption for the retail Market of the internet was late 1990s to early 2000s I remember myself at school playing around on really really bad Netscape websites and actually using the internet for learning rather than just videos initially was just viral food it would list into that memes internet lists anything that's just designed to go viral anything that you share in emails anything that you'd ping to your friend on MSN from this success BuzzFeed expanded looking into things like news pop culture and even long film journalism even started to tackle completely different verticals like tasty dedicated to you know food and recipes I'm sure you've seen a tasty video it's one of those things that you look at it's around for 10 20 seconds and by the end of it you realize that you're completely inadequate at cooking and yet somebody else can make something fantastic supposedly in 20 seconds suppose think news started to emerge as a serious Contender a serious journalist breaking several major stories and even winning a Pulitzer in 2017. that's kind of like a Oscar for the journalism World rapid growth rapid reach the company exploded in size even growing in multiple countries at multiple offices internationally they delved deep into to video content and for a while there wasn't anywhere that he couldn't find some form of BuzzFeed listicle BuzzFeed tests new food BuzzFeed helps you with depression absolutely anything you could think of that even formed a remote and picture division one of the things that really drove BuzzFeed was their ability to master the art of Click bait clickbait in its purest form is something that oh that's got a funky title but it but it does lure me in and hears the content rather than you know here's a load of boobs and here's a load of not boobs in a video BuzzFeed would Master the art of making sure that the title was journalistically clickable enough to bring you in the only problem with this is that people weren't used to click bait on YouTube just yet nowadays you see it absolutely everywhere back then it was completely new completely alien to people and they found it offensive they found it insulting this is where you have to balance the act of sensation racialism and going viral against reliability and Trust if you want more clicks if you want more views if you want more shares if you want more impact then clickbaity content was the way to go the problem with this is that it's almost got so weird and sticky cheeky disgusting feeling behind it kind of like you were yes well done you've completed your favorite computer game but you've used cheat codes to do it pounding on top of this BuzzFeed started getting allegations of plagiarism basically that have a look at what trends were doing well ironically and then continue to build upon this now you've got to think because they knew how to go viral they kind of knew how trending topics kind of landed on them and once again it's kind of those one of those things that back in the day the idea of looking at somebody else's idea and tweaking it was seen as disgusting and icky nowadays it's pretty much what you see all the time so I'm gonna look at a new trend they'll twist it slightly here's a new idea so BuzzFeed got slammed for plagiarism and they started a very viral trend of their own which was why I left BuzzFeed now BuzzFeed was known over the years for creating some content creators that let's see on a regular basis you'd have specific actors and specific hosts that would have a specific topic that they would cover and then all of a sudden they would disappear and those hosts were only ever seen on BuzzFeed in places like this that was because it was very specifically that any content you created as an author as a writer as a host was owned by BuzzFeed so for you to grow an audience outside of the BuzzFeed Universe you have to step away and create your own audience elsewhere this led to a series of why I left BuzzFeed videos from employees year after year so much so that it became kind of a meme when anyone would leave a channel but this in turn kind of led to employees knocking BuzzFeed and causing damage a little bit at a time chipping away its reputation in 2019 and 2020 there was significant layoffs financial difficulties were listed as the cause as it continued to crush itself under its own weight journalism on the internet had changed some dramatic over the last 15 years and their business model was struggling this led to complications within the workplace relationships breaking down internal conflicts staff walking out and even neuralizations overpay this becoming the self-fulfilling spiral that was people would leave the talk about BuzzFeed BuzzFeed would then struggle then people would leave then and so on and so forth sadly this led to the fact that BuzzFeed announced that they was going to close in early 2023 Chief executor General Peretti from all the way right back at the start was still there today and announced in a company-wide email no less that that's going to stop funding BuzzFeed news he said that he initially wanted to over invest his support to grow this brand to grow this business he loved knew so much that he was even going to use his own financial support to do so but as it went forward they needed support from premium content a subscription model some form of income and unfortunately this had failed although they raised hundreds of millions of pounds from investors in 2010 that it had run out the expensive process of running a news organization had dreamed the coffers dry and the doors had to close