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We can't do everything well and it's weird to do everything well Right I'm against doing everything hard I'm tired of posting 10 Instagram feeds I'm tired of making new menus because new menus are important Nothing changes Right The reason why you can't force self-employed people to work hard There's definitely a reason What's the reason? If you look around, it looks like you're not working hard There are a lot of people who make a lot of money They work 16 hours a day with all their hearts There are a lot of people who don't make money and just work If you look at it from the perspective of hard work In a way, the successors work harder But rather than working hard I think smart work is more necessary these days Everyone works hard There's no choice but to be competitive Increased prices, increased labor costs There's a problem with the structure that works hard but can't help it It's a structural problem in Korea CEO Bae said we have to work smartly I think that's the most difficult part Self-employment is one-dimensional You have to be more intuitive As much as I move, I communicate with customers As much as I use, sales come out I have to work The proportion of offline is too large There are too many things for business people to do I started because I liked working offline Half of the actual work is online You have to manage the delivery You have to manage Naver Smartplace You have to manage everything that goes into delivery Because of this situation Everything that was originally planned became one-dimensional Isn't it too difficult? I don't know if this is a business I came into a game development company and became a beta tester I don't know this situation Isn't it too difficult for self-employed people? So I also teach marketing online What I always emphasize to them is There are people who try to know everything There are people who take all the lectures and try very hard Actually, it's hard It's impossible in reality It's more confusing Choose what you need to focus on I'm doing business Choose only the specialized things in the industry I think it's important to study and implement it right away I'm against doing everything hard When we receive a brand request When setting up a store What I focus on the most is I focus a lot on making work easier Even if we look at the cold pork belly restaurant we opened this time We often have an image of what it would be like to open a cold pork belly restaurant On a tray like this There are 10 side dishes, bean sprouts, bracken, and spinach There are 8 to 9 sauces There is a unique image that the cold pork belly restaurant has But we get rid of all those things With some really good side dishes With the characteristic of Chuncheon They give the main chicken rib soup and push it together So, especially when I do business There's a lot of work This menu will be like this And I think the stereotype that this menu should be like this is very big Get rid of that stereotype Rather, with the items I have I'm going to reduce my work a little How can I satisfy my customers more? It's good to listen to studies and lectures As you said, listen to the service as the service Listen to online marketing as online marketing But the road of the work I'm doing is the same So there's more work, more hard work It's getting harder, but it's not getting better I think you should start to put down the stereotype of the characteristics I'm doing If you look at the alley restaurant When CEO Baek Jong-won does a solution In a store with a concept of craftsmanship He emphasizes the craftsmanship But in a store that has to go to the structure of the business He makes a solution to get rid of the craftsmanship He has two solutions I always think it would be good if self-employed people could understand that The most important thing is I think it's about how to manage anxiety Most of the people who go to lectures too much I think it's anxiety I'm doing something right now I don't know what to do in the future I came to learn once I think I'm preparing for the future just by working as an actor I feel a little relieved I have a sense of self-improvement that I am practicing self-improvement As I keep doing that I'm only controlling that anxiety But fortunately, it's good if the anxiety is controlled The more you study, the more you don't execute If you just study Anxiety eventually rises like a spring It comes up stronger There are so many things to know when you have to make a choice There are so many things I've heard I think I can't make any choices Rather than studying to study Studying for execution Reduce work Also, when you evaluate yourself to many people It seems that there is no development The feeling that I feel when I see myself Not because I didn't study Because I couldn't execute You have to think about it again Wouldn't it be comfortable in the future? You're talking about anxiety Among the books I read in the past There is a book called Anxiety by Alain de Bottin If you look at the book, this is what comes out The reason why I have this feeling If I compare it to self-employed people With an unsolved problem I'm just thinking alone As I think about it, the anxiety continues to increase In fact, it's also in many self-improvement books A little more authority than you When I think about it, this person is a little better than me I can respect a little What this person says Everyone talks about it in their own way When I heard this person A little more reassuring To those who have such a relationship I want to tell you to get advice When I get advice from someone I trust Much more anxiety It reduces a lot I recently There is a book called Electricity by Elon Musk I'm reading it If you look there Wow, I can do this I think there are people who can do it blindly We usually read 100 books Read a book and run it It's much more effective and important Many self-employed people Now I know a lot Online, YouTube, or seminars, lectures I know too much Focus on one thing I don't think there are many people who run this and finish it Because Instagram is important I posted 10 Instagram feeds and got tired 10 menus are important I'm tired of making 10 menus Then work continues to be busy and difficult Nothing changes And I'm doing this I don't work busy I work smartly The first is to focus on what I need the most I've achieved some of it Then go to the next step Going to the next step I think I'm working a little smarter You have to work harder Work harder I don't say that a lot recently The reason is that It's all about what we've been talking about I can't just keep working hard Some social problems Wrong decisions I'm a little sad because of this I'm sorry It's good to just work I think it's a sad reality that I have to study The reason we do consulting or seminars Don't study hard Don't try too hard to worry alone If we share that worry together It's organized a little faster People who have already worried more than me People who have experienced a lot Or like us Meet a variety of people at the same time Meet people who are consulting and solving Let's get rid of the things I used to do Don't invest too much time Academy, academy Get a consulting team I'm good at what I'm not good at I'll move it to someone who's good at it I'm doing what I like on the spot I have to focus on the customers Will it work? For example, I play soccer all my life I have to play baseball all of a sudden I can't do it all right now Then leave baseball to those who are good at baseball I used to be good at soccer I have to play soccer If you care about other things Because even the original advantages are diluted I'm a little worried about those parts Especially for Korean self-employed people I think it's a very difficult part I'm lonely So what you like I can do my best If you do self-employment We call it comprehensive art If we do all the comprehensive art It consumes too much energy So you have the advantage of your favorite part I agree to work hard But just because you do everything hard It's not a good result Let's talk about the book for a second I'm a little anxious There were times when I couldn't do that It's an old book I've read Psychiatrist I'm anxious, so I'm a human The title of the book was good for me I'm anxious right now It's not because I have a problem It's all anxious In general Some people may be inseparable In many ways People are just anxious Because of my anxiety now My original standard is too shaky Blame yourself too much Or blame others too much You don't have to blame the world too much Don't spend that energy To focus on what you're good at and what you like Physical environment as well Emotionally I think it would be better to organize interpersonal relationships Wouldn't it be better to go safely? I'm a little bored I think it would be necessary to give a word of comfort I'm working hard I'm a little frustrated because the results don't come out For those who can't find their way I think it would be nice if you could give me some advice Yes, I am Don't get me wrong about not working hard As you said Everyone has advantages and disadvantages There is something good But that good thing Build some level of skill You have to work hard until you are recognized by people Work hard on that part Instead, what I can't do Things that I can't do Receive help from other people Don't spend too much energy on it If you work smartly And most of the people who succeed They ask other people to do what they can't do Whether it's a business, big or small If you do it in that direction I think it would be good We can't do everything well It's weird to do everything well That's right As we do what we're good at Habit of putting good advisors around You can congratulate me and bless me People who really care about my success and business People who say bad things I hope you always put it next to you I hope you use it well I hope so There must be a lot of people who work hard and feel that they are working hard If you look at the third party Or when I look at it When I look at Mr. Do It's a little bit of a hint that doesn't fit with hard work It could be hard work So that you can understand those things I think it would be good to be objective and self-objective Also, because of some structural problems in society There are many cases where you can't work hard That anxiety I hope you know that you are not alone To get better in the future Watch a lot of informative content Listening to other seminars or education I think it would be good to expand your vision a lot I think it would be good to catch the points that you can work hard I wanted to tell you I'm working on it today I'm working at a consulting company There was a lot of noise Nevertheless Thank you for your kind words Yes, thank you I think we should end it like this Yes Kitchen equipment Yes Thank you Yes, thank you