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Hello, hello, hello, my crafty friends.
Happy Sunday.
How are we doing?
Fun little story for all the replayers.
This is my second time going live.
I don't know what's happening.
I'm having quite a few tech glitches,
which I am going to investigate.
So hello, hello, hello.
Happy Sunday, my friends.
Hope you all are having an amazing Sunday.
I have the church and we've had lunch,
put the babies down for a nap.
I was like, this is the perfect time
to just pop in, chat with you guys
around a topic that I love to talk about.
You guys know I love helping you understand
how to sell your crafts,
how to understand what you're doing,
and help you really understand how to shift
so you get new results in your business.
You may get results that you've never had before
and so much.
So today we're breaking down the five problems
that is holding you back from selling your crafts
and the things you really, really, really
will want to overcome.
And we're gonna talk about why we do this
and how to fix it.
And it is so, so good.
So yay, I'm so excited.
Yeah, I'm going back old school.
This is just my webcam and my built-in microphone.
We've set the fancy audio to the side for today
and we're just taking it old school.
Isn't that the best?
Sometimes just going old school
is like the best.
So super, super fun.
As you guys tune in,
share with me where you're visiting from,
let me know what you've got going on.
I do, before I jump in,
just want to invite you.
I have a brand new workshop.
It is happening this next Sunday,
a week from today at 8 p.m. Eastern.
All right?
We have a Sunday, a Monday, and a Tuesday.
That is how serious I am about this new workshop.
It is so practical, it's so good.
All you need to do, first link down below,
pinned link right here, and get registered.
That's all you have to do.
It's free.
You just put your name in.
After you sign up,
there will be a $7 trial offer for my program.
If you want to take that, take it.
Don't feel obligated to take it.
But my new workshop series is going to be incredible.
I can't wait for you guys to be there.
It's been the first time in a couple of years
that I have built a whole new training from scratch.
All right?
So it's very, very, very on the cusp of where we're at.
What I really want you to understand that we're teaching
is how to market and grow your cricket business
in a shrinking economy.
Okay?
I had specifically had a student come to me on a call.
It was like, Tanner, tell me how to overcome this,
you know, shrinking economy.
And it just started like showing me so many things.
I started talking to others.
They're like, wait,
can I grow a business in a shrinking economy?
Like, if the economy's bad, can I sell?
Is there opportunity for me?
We're going over all of it.
All of it.
And all you need to do is get signed up.
All right?
So it's super, super fun.
Cannot wait.
And I hope you're excited to dive in.
These are the five problems that I see people making
when they're not, you know,
that's keeping them from selling their crafts.
All right?
So let's go go over these and kind of have a conversation
about why we do this so that we can decide not to.
All right?
It can be that simple.
It can be that simple of us just deciding
we're not gonna do that.
All right?
Who's ready to dive in?
It's gonna be so good.
Love it, love it, love it.
Cannot wait.
I hope a lot of you are getting signed up.
The link is right there for the workshop too.
Okay.
So let's go ahead and dive in.
I do not want to waste anyone's time today.
I just want to show up, serve,
and give you all the value that I possibly can.
So here is what I want to let you know.
While I'm teaching and going over these,
if you have a question,
if you want to share your personal, you know,
story and get some coaching, like, or anything like that,
any advice for me, put it in the comments.
As we go through the five, I'll take pauses, check comments.
You're watching the replay.
I read the comments.
So leave me a comment.
All right?
Number one.
This is one of the biggest problems I see people
from selling and stopping them from selling their crafts.
Are y'all ready?
Number one is you're waiting for others
to give you permission.
All right, I'm gonna say that one again.
You're waiting for others to give you permission
to sell your crafts.
And I put this here because I always wonder,
I always wonder like, where did 10, 11-year-old Tanner
get really excited and feel so confident
about selling his crafts?
And I was wondering, and this whole thought,
I'm bringing y'all closer to me.
This whole thought came from me looking back
at 11-year-old Tanner and asking myself,
like, how was I confident?
How did I do this?
And why did I do it?
And the one thing I didn't wait for
was for someone to tell me to do it.
I did not wait for someone to tell me to do it
or say I should do it or any of that.
All right?
It is so important that we decide for ourself.
All right?
I love this thought of, I do it because I want to.
I sell because I want to, right?
I think most of us are waiting,
and a lot of my clients are waiting
for outside validation to come.
And when it never comes,
or it doesn't come the way they thought it would,
hear what I'm saying,
when it doesn't come the way you thought it would,
then you're using that as evidence
to why you shouldn't sell.
All right?
You're using the evidence that you haven't got
the validation that you want to come.
You're using that as evidence as like,
yeah, I'm not good enough to sell.
No one's told me to yet.
No one's told me I should sell.
I'm not gonna sell anything because no one's told me.
So our brain uses that as evidence, my friend.
And what I want to offer is that you should sell
for one reason, and it should be because you want to.
There are so many things, and just to wrap this up,
there are so many things people want me to do
that I won't do.
There's also so many things that people want me to do,
I would love to, but I don't do it, right?
You really, really, really have to be so bought in
on what you're doing, and how you do it,
and why you do it.
Just because other people are out there,
and this is better or worse,
there are so many really awesome things
people want us to do, and there's things
that I don't think are so awesome,
but people would love for me to do it,
and I don't do any of it.
I only do the things that I want to do
to serve my ultimate goal of my business,
both personally, professionally, spiritually.
Like you could just add in so many different things here.
So I think the number one thing people
are on the sidelines from selling their crafts
is that you're just waiting for someone to say you should,
you're waiting for someone to ask you to buy.
And my friends, I just want to offer
that if you've only been making crafts
for two months, three months,
chances are you have learned just as much
as someone that's had a cricket a year or two, all right?
So if you're waiting for a timeline,
you're waiting for something to happen,
what I want you to understand is that you can sell,
and if you just got a cricket last month, right?
Because how I teach is you sell what you're best at.
So of course I wouldn't tell you, someone as a beginner,
to make, build the sun, like to my quality standard,
and sell it if you've never done it before.
What you would do would be make something
that you're really good at, stickers, shirts,
anything like that, all right?
So that's number one.
Number one is you're waiting for others to give permission.
And that looks like so many different things.
And I think the more that we use this permission
as evidence to why you shouldn't,
it's just keeping you in this place of,
you know, just beating yourself up, all right?
So if you're here, and if you're listening this far in,
chances are there's a hair somewhere that's like, what if?
What if I sold my crafts?
What if I believed in myself?
What if?
So I wanna start focusing in on that, of like, what if?
What is possible for you?
I truly believe that none of us know
what's truly possible for us.
And the way I can sit here with such conviction,
and say that, is because I didn't know
like popular or so worth it for me.
I had no idea what was possible for me in 2011,
when I started my Etsy shop and I called it Easta.
All right?
Like, that is just a stop in my journey.
And you just have to, you know,
continue the journey to find out, which is so cool.
So I love it, love it, love it.
Tara says, the more you want to sell,
the more you show up in your product sales.
Yes, I truly believe that, I love it.
No one says anything to me and I'm still not selling.
Right, like sometimes that is keeping us from selling
because we think someone has to tell us that.
No, you can just sell because you want to,
it's good enough, I love that.
Okay, number two, number two.
This one is where many of you are.
And I really wanna talk to this one
because I meet a lot of people that tell me,
I met someone this morning actually,
that tell me like, oh, they tried Etsy
and it didn't work for them, right?
Here's number two.
Number two is you list, you list something,
you could do multiple listings or you could do one listing.
Let's say you list one thing
and if it doesn't work, you stop.
All right?
I meet many of my clients, tell me that.
Oh, Tanner, I've tried, you know, I tried Etsy,
it didn't work for me.
Or, oh, I tried selling my crafts, it didn't work for me.
What I wanna tell you, my friend,
what I really wanna tell you is that notice how that sounds.
I listed one thing, it didn't work, Etsy's not for me.
Or, oh, I tried selling my crafts on Facebook one time,
it didn't work for me, so like I can't sell my crafts.
If I stopped the first time
that something didn't work for me,
I would not be here today.
I really want you to sit with that
because the first place I would go
if we were, you know, in a coaching environment
would be what does not work look like, right?
And what it boils down to is that you,
typically we expect, we expect to put this amount
of effort in and get this amount of reward, right?
So if I make a listing, I expect that within a week,
at least two orders should come in
and it should be like even, all right?
What I wanna offer is that what if the work
that you just did was only the base,
that time is just the base,
so it's like down here at the bottom,
and now you have to continually show up,
like to get up here, you show up, show up, show up
to the two orders, right?
When you're putting work into your business,
you're not going to reap the full reward for a while.
You're not just going to put X amount of effort in
and get X amount of sales
just because you made a listing, all right?
So what I wanna offer, if you're here and you're like,
Tanner, I've tried Etsy, I've tried Facebook,
I've tried local, I've tried all of this,
and you're not getting the success you want,
I wanna offer that you haven't showed up
consistently enough.
And I just want to encourage,
I just wanna encourage you to stick with it longer,
figure out things more, educate yourself more
and continue showing up, right?
Because as soon as you say, it's not for me,
it doesn't work,
and that all is gonna create the result of it's not working.
Okay, so you really, really need to understand
that instead of this being it didn't work,
it's just your expectation was in unbalanced.
I would call it an imbalance.
You would have an expectation imbalance
of the amount of effort it takes to get your first sale.
What I would tell you is that your first sale, okay?
Let's listen, this is good.
Your first sale could take three to five times
the amount of effort that you think it would right now.
All right?
What if it took double the effort or triple the effort
for you to get your first sale?
Most of us would be like, thank you.
I can now go put in double, triple the effort
and I will get my first sale.
But many of us just stop
as soon as our expectations are not met.
I put in X and I should get X back, right?
Very tricky thoughts come in here of like,
oh, it doesn't work for me.
Oh, it could work for you, but it can't work for me.
So I really want you to start playing around with,
you know, if you've listed one thing and it didn't work,
why didn't it work?
Like start looking at successful stores and be like,
oh, well, you know, they do this
or I could do this, different things.
So Elena says, so you're saying show up
with a new listing every week.
So Elena, not exactly.
That could be an option,
but it's not the only option we have.
What I'm suggesting is that maybe it takes more time
working that listing,
like really making sure you're listing the right item.
Honestly, most of the people who aren't getting Etsy sales
to the level they want is they're selling things
people aren't looking for.
Okay, I'll say that again.
If you're, some of us are selling things
that people just aren't looking for.
So the first thing I would say is to find out
what products people want and make those.
That's before you list anything, right?
Make sure what you can make best
is something that people actually want.
And I think that's where a lot of people go wrong.
And I think that's where a lot of this gets blurred, right?
It's like, oh, I'm only gonna make things
I really, really want to make
and I should just expect it to sell.
There is strategy here that you can do
before you even start making the project
to see if it will sell, to see if there is demand.
My thought here would be,
why would we list something that we have no idea
would work every week instead of just looking
on the front end?
So inside my program, we teach how to find products
that work, how to find products that are in demand
and things like that.
So it's just really getting consistent
on figuring out your expectation, all right?
Emily says, it's hard to find that fun line of being unique
but also selling what everyone wants.
Yes.
And here's the thing,
if we're talking about making the most money,
you probably just wanna make things that are very normal,
like very average.
Creatives like us don't wanna hear that
and we don't wanna know that.
Like we wanna think the more creative we get,
the more exclusive we are, the more money we should make.
It's not always true.
The more unique means you're looking for people
that relate to more unique things.
So that's just something to consider
if we're trying to optimize for the most profit,
which we're not always, we don't always have to do that.
I usually do two to three the same items.
At the beginning, I used to make several
of the same items thinking I would sell
and sometimes no one bought even one.
I teach in my program to make one
and then get an order and then make theirs.
Okay, so I don't believe in like batching
like 10 to 20 items and just have it waiting
because that again, a lot of time, a lot of money,
we need to validate it.
All right.
So definitely come to the workshop.
These are such great, great questions.
Tara says, so true.
Once I understood how to sell
and what work I needed to put in, the sales started.
I've been on Etsy for five years and sold almost two.
Oh my gosh, two away from your first 1,000.
Yay, go Tara.
I love it.
Love it, love it, love it.
Elena, you are correct.
I may have products that people do not want
but sometimes I wonder, is it the items
that they are not interested in or is my price too high?
Ooh, that's a good one.
I would love to coach you on that.
Inside our program, we do coaching in our circle,
Design Make Sell.
We do coaching and we could coach on this,
but what I would do and what I would go to right now
for you to consider is two things.
One, are other people selling the products you're selling?
That's a good place to go.
That could help answer a lot.
And number two, is your price too high?
As in, could you lower it and still make money?
Would you feel comfortable at a lower price?
Do you wanna put it on sale
and just see what happens this week
to try to get some traction?
Great question.
Alicia says, a big thing I run into
is people around me selling the trademark stuff
and I refuse to dabble in that market
because I don't wanna get in trouble.
Alicia, I love this comment.
So you have people that are selling things around you
with trademark stuff and you're not willing to do that.
Perfect.
I love this.
They're selling those things.
What can you sell?
Here's what I'm thinking is happening.
You are a crafter.
So you're looking at competition
and you're telling yourself a story that's just not true.
You're saying, oh, they would rather buy from them
because they'll do Disney knockoff or sport knockoffs
or this or that.
Since we already have decided
you're not willing to go across that line,
are you still showing up to the best of your ability
for the products you can create,
for the items you can sell?
All right.
I just wanna encourage you to still show up at 100%
so that you can see it.
All right.
I love it, I love it.
Carol says, just went and had a yard sale,
girlfriend of mine.
So $50 worth of her stuff.
I sold over $9,000 worth of my stuff.
Yeah, you can sell anything.
Crazy.
9,000.
Carol's about to go to the state fair
and sell things there too.
Go Carol.
I love it.
I love it, I love it, I love it.
One Crafty Y'all says, I always check if others are selling
and how much they are selling for.
That will give me an idea of what I should charge.
I love that.
An idea of what you should charge, which we'll get to.
This is super good.
I have that one further down.
All right.
So number three, you're just pricing based on others.
Actually, I had it right here.
This is so cool.
So we just had One Crafty Gal say,
I always check to see what other people are pricing at.
It gives me an idea.
Notice she didn't say,
I look at what everyone else is priced at
and I choose the lowest price.
Okay.
It's very important that we see here
that you're not just showing up
and choosing the lowest price
because you think if you beat the price,
you'll get the sale.
A lot of times I get quotes back for things
and if it's too low, I'm like, why is this so low?
I had a landscaper quote of something
that we thought would be quite more expensive
and it came in pretty low
so that I had to start asking questions.
I was like, what exactly material are you using?
Like I'm trying to figure out
how you're gonna do it this cheap.
So just know that being the cheapest isn't always the best
because there could be someone doing it cheaper than you
but here's the thing,
they're not gonna make near as much money per item
as you can.
So you can work less and make more, right?
It's so good.
Who doesn't wanna work less and make more?
Why would you do double the work
when you could do half the work
and make the same amount of money
and not need all those orders
and not need to deal with all the customers, right?
Like no one would do that
if you really had two plates out, all right?
So just make sure you're not pricing based on others
and make sure that you are paying yourself for your time,
you're covering your supplies and so much more, all right?
Love it, love it, love it.
Alicia says, that is another thing.
I get undercut on my price all the time.
I will price and have someone come up
after I post and sell cheaper.
Alicia, my friend,
I don't know if you're new around here.
Welcome.
I haven't seen your name, I don't think too much.
So welcome, welcome, welcome.
So excited you're here.
I really wanna challenge you to stop looking at anyone else.
I can tell from your comments
that a lot of what you're saying here is,
oh, I run into people around me selling trademark stuff
and that's hurting my sales.
Oh, I list something
and someone else comes in and lists it cheaper.
Alicia, I want you to show up and only worry about you.
You're the only vessel and variable we can control, all right?
So how can you show up
and still sell better at a better price, right?
I would even encourage you probably
to stop following those pages,
stop looking at those sellers,
especially in your local market,
because I find that it can just be very hard for us
to stay focused.
And I can say this because I have ran into the same thing.
If someone else posts a Cricut hack video
and that we posted this one
and then they see it do well
and then they post their version, right?
Like, I just can't follow it.
So what I had to ultimately do many years ago
was like, I'm just not gonna look at
any other Cricut YouTube channels and videos
and just let it be that.
Now, if it's a new material or a new machine
and I wanna learn from it, like, I'll do that,
but I just won't look at their average postings
and things like that.
Oh, I love it.
Alicia, I do sell a ton
when it comes to spirit wear for the schools.
That's so good.
That is so, so good.
I love it, love it, love it.
All right, so number three, again,
you're pricing based on just what other people price at
and I just think that's wrong.
You need to make sure that it's worth it for you
to make every single item, all right?
Number four, number four is my favorite
and this is really, number four is tailored
for people that are selling a few things,
but they're not really focusing in on what people,
what the data says.
So secret number four is you're not using data,
you're just making what you want.
And I've thought about this in two ways.
The first way is people that just make stuff
and only sell things that they want to make
and they're not making sure there's demand,
which we've covered a little bit.
And then the other half is people
that are selling their crafts,
but they get so many orders
and they're not using the data,
you're not looking at all your orders
and being like, what am I selling the most of?
Because chances are you have one product out of five
that is generating the majority of your sales.
Typically how business works.
I sell a bunch of products
and the main product I sell is my membership.
Makes up for like 80% of my income, right?
Is the membership.
You may sell t-shirts, tumblers, hats,
you know, bandanas, all these different things.
And then you're like, wow,
my tumblers made me most of my money.
So if you're selling all these things,
your energy is going all these different ways,
what would happen to your income
if you focus more on tumblers?
You see what I'm saying?
So use the data to help guide you
in what to focus on as you grow.
But also if you're just starting out,
use data, use information out there
to figure out what you should sell.
And that's super fun.
We teach that to our clients a lot.
And then last but not least, number five.
We're about to go into a live Q&A,
be dropping those comments in the chat box.
We will have time to answer them.
Number five.
Here is, I'm gonna give this to you in two different ways.
And this is for people that are not selling yet,
people that are not, you know, getting out there.
Number five.
You're not showing up for yourself,
or this is also the same thing,
I'm saying in a different way,
or you're not taking yourself serious.
All right?
You're not showing up for yourself
or you're not taking yourself serious.
Because that's two, like they kind of,
for the same reasons happen.
So, if you're not taking yourself serious,
or you're not showing up for yourself,
I really wanna encourage you to decide
the way you want to be,
the way you wanna show up in your business,
and really understand why you're running your business
so that you can show up for the version of yourself
that you want to be,
and you can work to become that person.
So many of us are like,
I really, really, really want to sell my crafts.
And what I am doing is just not taking any action though.
Right?
Like we're not taking ourselves serious.
We're not going all in.
And that is my friend,
the same thing is just not showing up for yourself.
You're showing up for everyone else.
But when it comes to you, you're not.
Many of my clients I work with and talk to
are not taking themselves serious.
Can you suggest what other ways to show up?
So what does it mean to not show up for yourself?
It means like you say you want to be a business owner,
but you're not showing up to do the work, right?
Or you say you're a business owner,
and you don't take yourself serious.
And what that means is you're not doing the work.
You're not taking action.
You're not building listings.
You're getting busy.
You don't schedule time out of your calendar
to work on your business.
Because what I know to be true is to have a business,
you're gonna have to show up for days, weeks, months,
a year possibly,
before you're making the amount of money you want to make.
Like it's an investment time.
It's an investment season.
And a lot of people around you would question
why you're doing that.
I'll never forget building Maker's Gonna Learn.
I had to say no to so many things.
It felt very uncomfortable.
It was very hard.
It was very sad that I would miss out
on like so many fun things with my friends and family.
But why did I do that?
Why did I do that?
And really you have two choices.
Am I willing to be uncomfortable just for a few months,
up to a year, year and a half, maybe whichever,
to have a huge reward?
All my friends that were upset with me for a short term
finally understood as my success rose.
They were like, oh, of course you did that.
And now I feed them great dinners.
I take care of them.
We have fun together and I've made up for it.
The people I just wasn't able to have extra time
hanging out with, it was so worth it.
It was so worth it to me to believe in myself over here
for that return.
I'm still reaping the benefit of that initial investment.
But many of us to get started, we have to do that.
And a lot of us just aren't showing up for ourselves
to believe in our business enough, in our vision.
I hope that makes sense.
Love it, love it, love it, love it.
So those are the five reasons, the five problems
I see when it comes to people starting to sell their crafts.
I'm about to do live Q&A, so drop your questions.
If you're picking up what I'm sitting down,
if you love all of this,
I'm teaching a workshop a week from today.
It's not on YouTube.
You have to register and get the secret link.
Thousands of people have already enrolled.
I wanna see you there, all right?
I wanna see you there.
So I invite you to click the link right here.
I'll drop it real fast.
And then we'll go do Q&A, Q&A, love it.
All right, let's see where we're at.
It was a rough vending season.
I unfortunately lost a lot of money.
It was such a disappointment
and has me down on in-person selling events.
Carrie, yeah, I think it's very risky.
I will call in-person events risky
because it would be very hard to know
that your cost to be there
and your time to be there would be worth it.
That's why I believe in building an Etsy shop
or building direct relationships locally, things like that,
because your time working on your shop
will always be there, like it always is working.
So you don't have all your eggs in last weekend's basket.
So, and there's so many variables that you can't control.
And one thing you need to know about me is I love control.
I'm a business owner.
That's why I run my own business.
I like control.
I'm not gonna give someone my money
and put them in charge of putting together an event
that may make me money.
I would just spend that money on an event of my own
and make sure I crush it, right?
Like just in-person selling events used to be popular.
I get it.
And sometimes they can be awesome.
So I'm not saying that people aren't successful doing them.
I just like to call it risky.
I think it's the best way to put it.
I like to have my eggs in other baskets personally.
So I just, Carrie, I just wanna, before I move on,
I just don't want you to beat yourself up.
I want you to understand the money you've lost
is the money you've lost.
There's no way to getting it back.
So you have to decide how can you show up
and how can you make that money back in new ways
and start exploring what that looks like.
Sometimes I think people that think I'm a robot
because there is no action going on.
Oh my gosh, no, I don't believe that.
Question, how do you handle business when you move?
I'm moving to completely new area.
Do I look at pricing or do I continue
with my pricing in the new area?
Alicia, for you in that situation,
I think you would just bring your price over.
And if it's a price that,
say if you're going from Los Angeles to Tennessee,
you might wanna look at your pricing.
Either way you go.
So I don't know exactly the area you're moving to.
I just teach people how to pick an hourly rate
and build their price from that.
Super, super helpful.
So I would definitely do that.
I've only just started selling.
Did my first vendor show.
Does your membership have classes?
Talk about how to work a vendor booth,
best setup, things like that.
So one craft to yell.
I am not your like best vendor coach.
I can coach you on selling your crafts at the best level.
And we do teach on it a little,
but I'm not probably the best
because I don't believe it's the best use of time,
personally.
And that does not mean
you can't make so much money at vendor events.
I just like when people's making money
while they're with their family
without risking the time and the money to be there.
Personally, that's just me.
So love it.
Going to do our first show in two weeks.
Intended to have it mostly woodcrafts,
but CNC is down.
Having to pivot.
Sublimation last minute.
Ooh, honestly, I would,
I don't want you to make a bunch of stuff
and then may have to bring it home.
So maybe bring your printer.
Like maybe bring the printer and like designs
and like make it interactive.
Like we're gonna make these shirts together.
Like I think that would be super fun.
That would be super, super fun.
Like how can you make this interactive?
Like let's make you a shirt.
Here's all the designs I offer.
Things like that could be a fun idea.
I guess it would depend on what type of event.
Yes, if you're doing a vendor event,
do not hide behind your table.
Be out in front and ready to sell.
Yeah, a lot of you,
I mean, first of all, let's just talk about this.
Selling at vendor events is so hard.
All right?
So hard.
Because you have to be a salesperson.
Selling online for me is so much harder than selling.
Selling online like a video is so much easier for me
than if I had to go to an event
and like talk to people one-on-one.
All right?
So you have to be really good at sales.
The reason people are good at sales
is because they're willing to get out there
and get uncomfortable and have someone tell them no.
It's like those people at the mall
like that we all just try to avoid,
but they're like, hey, do you have any back pain?
I'm like, no, thank you.
Or like, hey, do you wanna smell this perfume?
What they're doing is they're just putting themselves
out there and some people will take it up on it,
take them up on it, and some people won't.
But like they do not care either way.
Like you have to do that if you wanna make the most money
and you're not leaving any money on the table.
A lot of you sign up for vendor events,
go to them, sit there,
and just let the money walk right by.
And you're okay with it.
And if you're okay with it, that's fine.
I just think for most of you building an Etsy shop,
building a sustainable online business,
things like that would be so much better for you
in that regard.
Hobby sell, would you start with Facebook?
Tammy, if you are just a hobbyist selling your crafts,
yeah, I would start putting yourself out there,
see what happens and go from there.
It's the easiest way.
Is it worth paying for ads to drive sales to your website?
Emily, only when you add ads
when you have a product that people want
and you know they want it.
Like you know if you got in front of 100 people,
10 people would buy it.
And that's like a pretty top level.
Like I didn't run ads for Maker is Gonna Learn
for like two or three years.
I made sure to learn how to sell it,
know how to talk about it, things like that.
What I hate about Facebook Marketplace
is people who like my stuff, steal my designs
and get someone else to make it.
Joe, that's just a really nice compliment.
That's just a really nice compliment, my friend.
People's gonna do it all the time.
And you just need to get so okay
with someone taking your design.
And like Polypon, they loved your design so much,
but they just wanted their shirt person to make it, right?
And the reason like people look at me weird
when I say stuff like this,
is because you have two options.
When you get out in front of the world
and something like this happens,
you can be mad and stop putting yourself out there
or two, you can just embrace it and just go on.
Just go on.
Because what I know to be true is if you're really good,
people are going to do that.
And the more people you get in front of,
the more it could happen.
What I want you to think about is like
how many like negative comments I get
that like I talk too fast or I talk with my hands
or I have hairy arms.
Like if I worried about those people,
I would stop posting my videos.
But here is what I know, that it doesn't matter.
And if I get seen by more and more people,
more and more people, that that will happen more and more.
So when I see a negative comment,
I literally think, oh, that's perfect.
Like I'm out in front of so many people
that just a few people that shouldn't work with me.
It's all my stuff.
Like your thought could be, oh, that's fine.
Like I just am that good.
Or, oh, of course someone's gonna steal my design.
It's that good.
But your customers go order from you.
That's what you need to know.
How to prevent others from stealing your crafts.
Is there a trademark?
Amy, you could spend so much money
copywriting designs, doing all the legal stuff,
but unless you're selling it like super big scale,
it probably wouldn't be worth it.
Okay.
Just probably wouldn't be worth it in the craft world
because if they change it like 10%
and a judge wouldn't be the ultimate person to decide that,
you know, it's just a very weird, weird, weird place.
So it takes a lot of money to do things like that.
It takes a lot of energy.
And there's so much limited time and energy we have.
So we really need to focus on making the most money possible
and it's just overlooking all of that
if we're being serious.
So, so good.
I love that you guys are getting signed up for the workshop.
Yay.
Can't wait to see you guys there.
But what you just stated,
that's a risk you have to take thinking
what the customer wants
and then you find out they don't want the product.
Oh, which part?
I always teach on like, of course, making something,
but you wouldn't make a ton of it, right?
I hope that makes sense.
I wasn't sure which part you're talking about.
Michelle, you're so sweet.
Thank you, thank you, thank you.
I love getting to hang out with you guys.
All right.
So get signed up for the workshop.
I will see you there.
It is next Sunday, next Monday, next Tuesday.
The times are listed.
There's three different times, three different days,
there'll be a 24 hour replay.
So pick whichever day you can watch within 24 hours.
All right, my friends.
Thanks so much for being here.
What a great group.
I am so excited to see you all at the workshop.
If you have any questions, drop them down below
and we'll see you back here real soon.
Bye guys.