BÁN HÀNG QUA MỐI QUAN HỆ

The number is increasing, and I feel that my responsibility is very big. I feel that it is really important. And I hope that my sharing will help you to have more motivation. And before joining this Zoom session, I also chose the person to share, Ms. Bảo Bùi. Because I see that your output, Bảo Bùi, and the way you share your feelings, I think you will have a lot of empathy here. A lot of empathy, because you have so many zeros on your starting point. And you did it very well, with a lot of effort, with a lot of heart. And I can say that in my team, in the team of Vân Nguyệt, 100% is selling through the body language. Myself, as Nguyễn Sên said, I sell through the body language. And my efforts are also from the body language. I have a weakness, which is that I can't share with strangers. Because maybe I haven't explored it yet. The reason is because I feel that I'm doing a very good job with my body language. And the potential of my body language is still very flexible. And here, when I read the comments, I saw that a lot of people said that they couldn't sell. And people who are close to me are afraid that I will sell third-class products. Maybe that's not strange to anyone. Even at the first time, when I started a new product, I also encountered such obstacles. Even if I was doing a good business with this product, when I moved to a new product, I always had a problem like that, not just at the beginning. So, the most important thing we need is to do it right and in the right way. So, without further ado, I would like to share the main content of today. Can you see the slide of Van Nguyet? No, I can't see it very well. I'm sorry, everyone is having a hard time. As we heard Ms. Bao Bui share, we realized that Ms. Bao Bui's customers are around the body language. So, who are they? We also realized that Ms. Bao Bui's body language and our body language are basically the same. Do you have a family? Do you have any close people? Do you have any friends? We have first-class friends, second-class friends, third-class friends, friends in the professional school, friends as colleagues, friends around the neighborhood, friends of friends, and our friends, our new relationships, are friends of customers, acquaintances, friends, partners, etc. So, please let me know if there are any objects that we don't have in this group. Here, we have 1, 2, 3, 4, 5, 5 groups of new relationships. Do you see that we don't have any new relationships? Almost all of us have all of them. So, we have a lot of customers. But here, we can divide the customers into familiar relationships, and those familiar relationships, we can divide them into familiar customers and strangers. Familiar people, but strangers. And we need to make strangers become familiar customers. We need to explore all of these relationships to become our customers. And if we are good at exploring, if we know how to do it, then we will do well like Ms. Bao Nguyet, we will do well like Ms. Liem. And I am very confident and happy because I have done well in exploring these relationships. I have a book title, which is Let's Turn Relationships into Money. And we just need to explore around our relationships, then we have a very large range of customers. So, what is the reason why we can't sell to familiar people? Actually, people can give a lot of reasons. But based on Nguyet's experience and stories, after I talked to my partners, like my agents, or even my most difficult partners, my husband, after I shared and talked to them, I realized that the reason why we can't sell to familiar people is not because they don't buy from us, but because our personal ego is too big. We are selfish to our customers. If we share and they refuse, then we refuse them. We stop sharing. And that shows that our selling attitude is not right. We are confusing self-love and self-respect. We are setting a bigger personal ego. In fact, I will analyze this with you later. Because when we introduce a product to people, they refuse. First, because we haven't explored it properly. Second, because we haven't explored it at the right time. Or our fault is that we haven't talked about the product clearly. Or we haven't understood the customer. And this refusal of the customer makes us feel selfish. But if we can distinguish the self-respect, I think that if the customer rejects our product, then the problem is not that we are selfish to refuse the customer, but that we are selfish to try to make the customer realize that the product we bring to them is a good product, is a good solution for them. We don't let them misunderstand us. We have to respect our point of view. Self-respect is not letting them misunderstand our product, or our purpose. So the most important thing we need to do is to have the right attitude. And our biggest customer is our relatives. And if we can't sell our products to our relatives, then it's hard to sell them to others. That's the truth. And I once told my husband this. Because he shared with my parents a product. Actually, he shared it just to use it. It was a gift, but it was rejected. I once said that the most difficult customer is our parents. If we can't sell it to our parents, then we can't sell it to others. That's the truth, everyone. So, everyone, remember that we need to start from our closest relatives. So, what is the right attitude? What is the right attitude to sell? This is very important. When we have the right attitude, we will have the right path to go. We are sitting in this room today, with nearly 300 brothers and sisters. We can say that we have the same point of view. We all want to bring good products to our customers. We all want to give value to our customers. We want to help our customers solve their problems. And we know that they need it. And we are selling from heart to heart. What is our common point? Actually, we are selling from heart to heart. Because most of the time, one of our statistics is the number of customers. The most number of customers is from teachers and artists. In addition, all professions have it. In-house workers, breastfeeding mothers, soldiers, housekeepers, accountants, office workers, multi-professionals. But most of them are businessmen. So we cannot be in a business. We have to do business in a smart way. We do business without tricks. We sell from heart to heart. And everyone knows where the money bag is. The money bag is on the left. If there is a bag in a shirt, especially men, there is a bag in a shirt on the left. The money bag is close to the heart. Touch the heart to get the money. So our job is to determine a mindset. When we want to help others, we bring a mindset to give. Then our self-esteem will be restored. Customers have needs. We sell goods for customers. That is, we solve market problems. And we know that our product is a solution to help customers solve their problems well. That is, we are helping customers. And the fact that we consult and persuade our customers to buy means that we are helping customers to buy a good product. What does that mean? It means that we give value. And it means that we are serving. We are contributing. That's how it really is. I am still sitting here. As I have just shared, many brothers and sisters have sold their products. There is a joy when customers come back and thank us. What do you think? If a customer comes back and says, I sell food, right? I sell food, but why don't you introduce it to me? I have to buy cheap food, but why don't you stop me? I use good food. Why don't you share it with everyone? Van Nguyet has experienced that. I used to be very passive in the process of sharing functional food and health products with others. I was not confident. I thought I didn't have a specialty in pharmacy or medicine. I shared it. I did it for myself. I did it for my own self-esteem. I was afraid of being rejected, so I didn't share it. After a customer, a close friend, came back and blamed me like that, I changed my mind. I was strong enough to share it. I was very happy when people who were confused were released. They lost their sleep. They solved their problems. They were rejected. They had a lot of problems. They used a lot of medicine and spent a lot of money. But when I insisted and advised them, they came back and thanked me. I was happy about that. At that time, the value was not profit, but the value of sharing. That's why I had customers after customers. So, we need to think that we are selling and helping customers solve their problems. We are giving them value. We just need to bring that. Then, we will be strong. We will not be self-centered. We will not reject customers. I remember one sentence. Rejection is an instinct. Sharing the good things is a skill. If we see our friend is sad, we want to invite him to eat or go to a cafe to cheer him up. He says, no, I won't go. I'm bored. I'm sad. I'll stay at home. What will we do? We will kick him out of the house. Because we know that kicking him out of the house is a good thing. And we will do that. Or, in our family, we go to a good restaurant and we think of our children, our mother, our family. And we feel that we have to try to bring our relatives to that restaurant at least once. When we feel that this restaurant is really good and we try to invite our children to eat, then sharing the good things is a skill. It's our instinct. We can do it. We just need to bring this attitude to our business. Then people will be happy when customers buy a fried food that is not 2 million VND. A few months later, they have to come back to buy their fried food. And they feel that they know it's not 2 million VND when they talk to them. They blame themselves. So we have to be strong. Maybe they buy our food because it's cheap. Maybe they buy our food because they support us. But after the quality of our products and services, they will turn their support into demand. So we have to be strong. The most important thing is to conquer our mind. Do you agree with me? If you agree with me, please give me your number. Thank you. So, the thing that impresses us is that we are afraid of being rejected. We reject our customers because we are afraid of being rejected. So we have to understand that rejection is the customer's instinct. Rejection is the instinct of each person. Rejection is our sacred privilege. Rejection is our sacred privilege. Have you ever been rejected when someone introduced a product to you? Because at that time, we may not have understood the product, we may not have understood the product. Please tell me honestly, do you reject your app? Do you reject the chance that people share with you? Most of you do, right? If you do, please give me your number. The staff here doesn't reject. Many of you do. Actually, I am one of those who rejected the person 10 times. Rejection is an instinct. Rejection is a privilege. People just reject. They just reject. But rejecting doesn't mean rejecting. One thing is clear. I rejected the person who introduced the app to me 10 times. But now, I am sitting here sharing my love for the app with you. My husband. He rejected me when I introduced a good product to him. But now, when I introduce a good product to my mom, she said she was scared. She rejected me. After a while, she came back to me and said she was fine. When I showed her the app, she was afraid that I would buy a fake product. When Hoa showed her the app, she was worried that her mom would be suspicious. She rejected me. Rejection is an instinct. So, people just need to remember that rejection is an instinct. Rejection is a normal thing. But rejecting doesn't mean rejecting. We don't blame ourselves. We will persevere to give value to our customers. I am ready and committed to give value to my customers when I share my products. I am ready to accept their rejection. I am happy with their rejection. If you agree, please vote for me. This is the key. As long as you are happy with their rejection, you will gain their love. You will be happy when you give value. At that time, I sold all my products to potential customers. As long as they need it. Please vote for me. Rejection is a customer's instinct. Please vote for me. When we understand customers' rejection, we need to empathize and understand their feelings. Customers are afraid of being rejected. They have experienced some situations where they had to pay because they trusted their friends. They have experienced that. We call it a worm in the oil. We need to empathize with our customers and help them realize that not all friends hurt each other. We need to empathize with our customers and help them realize that not all friends hurt each other. They are afraid of paying and they are afraid of causing trouble. If they are strangers, they are willing to help or make a big deal out of it. But they are afraid of causing trouble because they value the relationship between them and us. They value the relationship and they are afraid that the product they buy will ruin their relationship. We need to value that. We need to give them confidence that our product is good. But if the product is not good for them, we need to give them a sense of security so they can buy our product. Or they will hear bad news. They will be disappointed. In fact, sometimes customers share their products with bad news. I have a customer who bought her own watch, her own robot, her own watch. I heard that she needed a watch. So I told her that I needed a watch. She replied that she was afraid of what? She was afraid that it would be difficult to find a repair shop. Then I found out that she had heard a news from a customer who was not lucky and bought a watch from a seller. There was a customer who bought a watch from a seller for some reason but didn't have time to take care of it. Or maybe the seller was shy and didn't want to ruin their relationship. So she bought it and got the bad news that the watch couldn't be repaired. She had to get it fixed right away. We have to make sure that we don't just sell it but also take care of it. So I told her that if she bought her own product and had any problem, she didn't have to worry. She just needed to contact me and I would solve all her problems. Then I gave her a list of products and I told her that her daughter bought her watch because she had to get it fixed from the seller. So the bad news or some people have a tendency to say what they think is right. So we need to calm down and find a way to fix it. And we need to understand and sympathize with the seller. The important thing is we have to accept and sympathize with the seller. Because we can't deny our customers' rights. And denying doesn't mean denying. Another thing is why do they deny? Why don't they buy our products? Why don't they think about buying our products? Because they think they don't have the right. 90% of our customers didn't think they had the right at first. So we have to help them to realize their needs. And when they realize their needs it's because they don't deny. And there's another thing. The obstacles that make our customers hesitate to buy our products is that they don't trust the seller. Especially when you're a newbie. When you've just launched your product they have to wait. And for newbies if you post 3 times they see your post. If you post 6 times they read it. If you post 9 times, they ask. So if you post and someone asks, you're lucky. If not, it's normal. When you are running a product line and you move to another your closest customers your customers they still hesitate. They don't buy right away. They're very careful. And because they're waiting we have to build their trust. And there's another thing. We don't have enough love. We don't have enough warmth. As I said there are 8 things we have to empathize with our customers. And the more love we have for our customers the easier it is. And at that time some of you said relatives, brothers, friends don't dare to buy our products. Why? Because they're worried about us. They're afraid we'll be fooled. That's how it is. So please trust our love. And when we understand our customers' feelings their reasons to reject we'll empathize we'll sympathize we'll be happy with that rejection. And that's why we don't dare to sell our products. Do you agree with me? And our most vulnerable people I'd like to share with you my sister, my brother my husband, my son, my mom are the ones who reject us. And what do we do with them? We force them to use our products. We have to let them experience our products so they'll feel they're getting good products. We have to let them experience our products so they'll feel they're getting good products. And when our most vulnerable people use our products when we ourselves use our products we'll have our products. And if we just sell our products we'll be able to sell anything. And as I said in one of my lectures I told you what it's like to sell a product that you haven't experienced that you haven't explored. And our customers in the first month were more than 70 million and became the best sellers of THM. So I saw that many of you are new partners so the channel will be interrupted in the process of sharing. And people like Van Nguyet people like Bao Bui and many others who have sold their products and have experience you'll see that when the customer rejects we'll give them another solution. We'll give them another solution and the rejection repeats itself many times. And when we sell we have to have a mindset that the rejection is part of the selling. And when the customer rejects that's when we have the selling skill and our selling career begins. It's not just pink. We even remember that we need to buy a shirt and we go to the clothes shop we try everything and we go to another shop we try everything and we go out we have a need we actively go to the clothes shop and we reject them. So the rejection is normal and we have a happy mindset. If we're happy then our happiness is shown in our faces in our words and our customers are not shy especially our regular customers and we maintain a good relationship. If we're not proud of our customers of our rejection then it's really hard to hide our feelings. It's really hard to hide our feelings and our customers will easily realize that and we'll make our customers more and more distant and it's really hard to get rid of our feelings. That's why we see this red line our selling career is like a basketball and the content we present with the feeling of buying we have to bring it back and the process from the beginning to the moment when the customer rejects then it shortens and becomes a straight line. After we understand the customer's rejection and we have a good mindset then immediately just like what you said we have to satisfy the customer's demand the customer's demand to satisfy the customer's demand Why? In the past, Van Nguyet and many experienced partners would not have the courage to share this with you. But now, we have the support of Ruppy and PDP. Congratulations to you because now we have more than 30 suppliers supporting us and it means more than 200 products are committed to protect consumers. So, to sell our products we need to understand and we need to provide our customers with information and we can launch a trial program in many ways. In Ruppy, there are many promotional programs and we can use those programs to welcome our customers to satisfy the customer's demand and we can make a commitment to change our sales and sales policy. With these commitments, we can attract more customers and we can solve all the problems that our customers are afraid of. When we sell our products to them, we say, I promise you that this product is good and I believe that 99% it will solve your problem. However, I only say 99% because 1% of the products are not suitable. In case the product is not suitable, I will return it to you because my goal is to help you solve your problem. So, the customers will not be afraid and they will not bargain and they will not be afraid to buy land because they buy services. If we make such a strong commitment, our customers will trust us. So, please immediately make a list of your friends and draw a picture of your customers and see what products they will consult and how to satisfy their demand. After satisfying the customer's demand, we will activate their demand to buy products. One thing I would like to advise you is that recently, many mentors have been pushing the program Bán Hàng Bằng Đường Thẳng. In today's session, I will introduce to you the script of Bán Hàng Bằng Đường Thẳng. As I said, we will present the content and the feelings of the customers so that the customers will be able to receive our advice as soon as possible. And we will make a strong commitment to our customers. The first step is like an interview. It only takes about 4 seconds. But we have done a good job in the process of establishing the conversation. In the process of establishing the conversation, we will establish whether the customer has a demand to buy or not. Whether the customer is a potential target for the product we want to introduce or not. And we need to write a script. We need to write questions. In the beginning, we will train to divide the customers. During this process, we will talk about the product. Then we will suggest the customer to buy and we will talk about it. Of course, we can't avoid the customer's rejection. But when the customer rejects, we should be happy. We should find a way to avoid the customer's rejection. We will pretend that we don't know the customer's rejection. And we will make the customer forget the rejection. They used to reject with a flexible transfer. And we will learn this transfer. We will accept the first time when we have difficulties and mistakes. And we need to fix it. After the transfer, we will display the product. Then we will suggest the customer to buy. Then we will close the sale. And if we have given a lot of content to convince the customer but not yet, we will use a tool. Yesterday, my mom said it was a dream. We often use a communication paper. The last tool is a commitment policy. And right after we make a strong commitment, a bold commitment, our sales ratio will be very high. This is what I want to say about the script. If you watch any show about direct sales, you should learn it. I have to learn it 3-4 times to understand it. So, in the process of script sharing, we see that selling is like planting rice. We sow the seeds. We take care of the seeds to grow. And after that, we can harvest. What does it mean? From the moment the customer does not care, the customer does not have a need, the relationship is familiar, but the relationship is cold. We make the relationship warm. And when it's hot, like when the rice is cooked, we harvest it. The secret of Nguyet Trong's 8-year business to make any business successful is that we bring back more customers than we expected. Because we have a clear goal that is to sell from heart to heart. We create trust. We give value to the customer. Then we will bring it up to prosperity. So, what do we need to do well? First, we need to build a good image and personal brand. This image and personal brand is not only on Facebook, but we have to be more beautiful every day. We have to be recognized by people more than every day. Then, our trust in customers will grow. Those who have a personal brand, those who are famous, they sell very easily. And if our trust in customers is not enough, we have to create and build. We have to be friends with customers. We are friends. We talk before selling. First, we have to sell to customers. What is selling in a relationship? The most important thing is to build a relationship, a bond with customers. The closer our relationship with customers is, the easier it is for us to sell to them. Why? Because they understand us. They trust us. They know that we will always bring our best to them. We always bring our best to them. We bring more to our customers than they can't. I want to tell you a story to make it clear. Actually, a lot of customers always remember us. Once, a customer said, Sister, do you know where... Mom, I'm hungry. When customers asked me a question, actually, I had... Mom, I'm hungry. I'm sorry. I'm a poor mom. For 2 years, more than 2 years in business, I have always been a child. I told the customer, actually, I know this because I use Google. Actually, I think this is my Google. They need to buy land, plant vegetables, they ask me. They need... English class in Binh Duong, they ask me. They need... English class in Binh Duong, they ask me. Why? Because we always bring our best to them. Therefore, when customers have a mindset that I'm their Google, I'm their solution, and when it comes to products, I'm their expert. I have to understand about products. I'm an expert in front of customers. When customers don't know about products, don't know about service quality, I need to be clear. I'm the product of the product. You can imagine why I refuse. Actually, we see that we also refuse products. We also refuse ourselves. Do you realize that you really want a dishwasher but why haven't you bought it yet? We have many reasons. Or some of you still think that a dishwasher is not necessary for you. Do you agree with that? Then customers have a mindset like that. Therefore, let's be the product of the product. When we understand products, it's easier for us to consult with customers. Sorry, everyone. I'm a bit lost. I'm a bit out of focus. One more thing, we need to expand the range of customers. We need to deepen our relationship. Let's make cold relationships warm. When acquaintances are cold customers, they become warm and warm customers. They don't need to buy but now they can buy whatever products they want. After they feel the value of the product, they realize the value of the product, we will have loyal customers and they will be our warm customers. There are many ways. We post on social media and we try to get to know each other better. We meet face-to-face and text each other. Like what you said, when you're busy, you don't have time to talk. We create a habit like this. Especially, how to post on social media to be effective. New partners will immediately sign up for marketing community. We learn everything from one subject to another. During the learning process, we will fight to the end. If you post something wrong, it won't be effective. In the process, I want to share with you that we should do it. We should be strong. It's not as hard as we think. It's not easy for those who don't act. If we don't act, it's not easy. But it's not as hard as we think. During the consultation, if the customer quickly supports us, we should be happy. Thank them for their trust. But if we're rejected, we shouldn't be sad. Because it just gives us more experience. We should remember that rejection is an instinct. Rejection is a customer's privilege. Rejection doesn't mean rejection. Right? I'd like to end my sharing here. Thank you for your time. There are still 300 people watching the show. I hope my sharing will make you feel strong, and give you value. I'd like to say goodbye. See you next time. Please watch the training sessions every Thursday at 5 p.m. Thank you for your sharing. Have you memorized the content of today's session? What knowledge have you learned? For me, I think selling through relationships is based on ourselves. We change our mind and sell. At the same time, we learn knowledge and skills from ourselves. We change ourselves. I don't know what you feel. I think you are still focusing here. I'm sure many of you have learned valuable things. Once again, I'd like to send you flowers and hearts to thank you. I hope after today's session, you have learned valuable knowledge. From now on, I'll start selling and sharing with my family and friends. I believe we can do it. Let's try to achieve the success we want. You can turn on the light to say goodbye. I wish you a good night and a happy day. See you tomorrow. Thank you.