The growing buzz for Taylor Swift and Travis Kelce | GMA

We've been waiting for this all morning long here. We saw them practicing. We saw them. And now they say that when there's a Will, there's a way. And when there's two Wills, there's a Taylor Swift NFL breakdown that we never knew we needed until now. It's a matchup that we so desperately needed. Right? Will Reeve is joined by Will Ganz to give us the lowdown. Hey, Wills. Hey, we are the tag team, the sports and pop culture combination that you've been waiting for. That's right, Will. We are talking about Travis Kelsey and Taylor Swift, the Chiefs tight end, the pop superstar, merging two of the most passionate fan bases in the country, setting social media ablaze. When Taylor showed up to Travis's game last week, NFL fans and Swifties are expected to tune in together again tomorrow. The Chiefs are in town to face the Jets in New Jersey. And ahead of the inevitable frenzy, we wanted to explore exactly why the duo is creating such a buzz. So this is our T-Swift specialist, our T-Swift correspondent. Whatever you want to call him, his name's Will Ganz. Help me break down the need to know details for the NFL fans and for the Swifties. Will, are you ready? I am ready for it. OK. Thank you for setting me up for that. Oh, I got it. Oh, wow. All right. That's a preview of what's to come here. So we're calling them Trailer, apparently. That's Travis and Taylor combined. It's fun. It's got splashy headlines, the whole deal. But the impact is real. The impact is real. You best believe she's still bejeweled, baby. Thanks in part to Taylor, last week's telecast brought in 24.3 million total viewers, making it the most watched broadcast of the week. And now, as we get ready for tomorrow's game, MetLife Stadium already broke its own record for most tickets sold for a single game this season. StubHub says there was a 175% jump in the sales rate in the three days after Taylor's appearance last week, which is the biggest jump they've seen this season. And as for Travis, his jersey sales spiked 400% this week. And he's gained more than a quarter of a million Instagram followers, which is wild, considering he's already a star in his own right. Vanity Fair says, quote, he's the best tight end in the league and possibly of all time. Will, I'm going to defer to you on that one. Is that true? It is true. And if you take a look at our unhinged corkboard here, I'll prove to you why. He is one of the best tight ends in history. His peers have ranked him as the fifth best player in the league at any position. And just a quick follow-up, Will, what is a tight end? OK, a tight end is a hybrid. It's sort of an offensive lineman and wide receiver. Kelsey does everything for the Chiefs. Sometimes he's blocking for Patrick Mahomes, the quarterback, so he can work his magic. Other times, Kelsey is a part of that magic, catching passes for big gains and touchdowns. And here's the thing that makes him so good. He's big, he's fast, he's strong, he's athletic. He's kind of revolutionized the position. He's a major reason why the Chiefs are so good. He's got two Super Bowls, set receiving records. He's been to the Pro Bowl eight times, which is kind of like a Grammy nomination. And he's a seven-time All-Pro, which is an honor even a step above that. I'm so glad that you're bringing up some of these numbers. He's an eight-time Pro Bowler, seven, eight, whatever, eight and seven. He's number 77 on the Chiefs. Welcome to the unhinged world of Taylor Swift Easter eggs, people. Swifties are counting down to 1989. Taylor's version, which drops in just a few weeks. Stay with me here. I know it's a lot of numbers. There's a line in an early Taylor track called Mary Song, where she says, I'll be 87, you'll be 89, which is crazy. He's number 87. Her album is 1989. Coincidence, Jhené and Gio? I think not. Are you following all of this? We're trying. We're trying our best. It is a lot of numbers. Okay, so what is it about Travis's outfit last week that was a thing? Thank God you're asking, Jhené. Speaking of 1989, Travis's blue and white outfit after the game last weekend matches the color aesthetic of Taylor's 1989 era. Plus, Travis's set is called the 1989 bedroom painting set, which is now sold out online. That's a whole other thing. Who's wearing that? I don't know, but I have the tie that matches the colors, okay? 1989 features the song, Welcome to New York. So tomorrow's game with the New York Jets is gonna be a homecoming of sorts for a lot of people. Okay. Why does this cork board look like the scandal clue board? We're just trying to figure this out. It's on a gladiator, it's a scandal. The gladiators, that's what you want. Okay, what about Traylor's arrow connection? All right, basically the Chiefs play their home games at Arrowhead Stadium. Which I need to bring this up to. Will, can you please explain to me what is going on right here? Yeah, that's Travis getting the crowd hyped up pre-game last week. He does an arrow celebration because the Chiefs, it's a whole connection. And when he makes a touchdown, he does that. I love that, but it doesn't end there. Taylor Swift does the exact same move during her 1989 Arrow store. You can see it there as she's singing the Archer. So I don't know if it's fate that brought these two together or perhaps Cupid's arrow, people. Bravo, man. I'm just happy to be along for the ride. You crazy, crazy fan. I love it. That game's tomorrow. I love it.