Yellowstone CBS Premiere Draws Massive Audience

Yellowstone never fails to impress when it comes to viewership numbers, but this time around it comes with a pleasant twist. Last week the Taylor Sheridan-created series made its CBS debut and brought in an impressive 6.6 million viewers. The number rose to nearly 7.5 million when accounting for three days of delayed viewing via VOD, DVR, and other platforms. While the series is quite popular and has high rewatch value, a report in Variety reveals that “around 50% of those viewers had never seen the cable drama before,” and the other half was made up of fans who know the antics of Dutton family well and tuned in for a rewatch.