Like It Or Not The Taylor Swift Effect On The NFL Is REAL | Pat McAfee Reacts

You know, cause Kelsey Swift last night, dominant. Kelsey Swift on Sunday, dominant in the demo. Numbers just came out for what that Chiefs blowout of the Chicago Bears did. It was the number one game on Sunday, obviously. And the demographic of females is up like 10% from last year. Yeah, Source, pretty much every demo was down for Fox's 425 NFL window because of all the blowouts, pretty much, week by week, with the exception of female 12 to 17, which was up 8.1%. And that particular lady and her fan base coming into the NFL is a beautiful thing. The NFL has been trying to reach that demo forever. Hey, how do we do it? We'll do Nickelodeon, we'll do Tour Story, we'll do performances, we'll get Rihanna, we'll find our best. How do we do it? They got a bunch of suits sitting around a big-ass table in New York going, gotta get the younger women involved in this game somehow. How do we do it? That's the only demo that we're not really thriving in. We really need to get that in. Travis Kelsey dates Taylor Swift. Deal. How are we going to make that happen? We just gotta start. We gotta start working that out. Friendship, bracelet. You start thinking that the NFL has hands and eyes behind it because if you look at what Travis Kelsey's merch did, they got a report on this, 300,000 plus social media followers, 400% increase in merch sales, which I bet Taylor's saying, you're welcome. Trav, you're welcome, as they're riding out on that coupe. Obviously, top five selling jersey in the NFL all of a sudden, and the Taylor Swifties are all Kansas City Chiefs fans. That Hunt family that owns the Chiefs, that is not from Hunt's ketchup. They're from some other Hunt something. They have to be just looking like, yeah, they came from oil money. So literally, somebody had land that had oil underneath it, and then now they got a guy on their team who's dating a bazillionaire who happens to be the most famous pop star in the world. What a time! High five. Good for the Chiefs. Good for the NFL. And I like to think that it feels like everything Taylor kind of gets, she does well. For sure. So the Chiefs get in the Super Bowl.