Làm Thế Nào để tạo ra Thị Trường? | Phạm Thành Long

This strategy is called creating a market. What does it mean to create a market? Most people start a business, when they see someone selling this product, they jump in and sell it. The next day, when they see someone selling this product, they jump in. For example, today you see someone selling real estate. Okay, I'll jump in and sell real estate. And then I don't understand why I can't sell real estate. And then I see someone selling cosmetics. I jump in and sell cosmetics. And then I see a guy selling high-end products, I jump in and sell high-end products. And every time we jump in like that, we lose about 3 to 6 years. And then after 3 times like that, we just end our business. This is a model. And we buy the same product. For example, I say we buy the same product. Why is there someone who can make money and someone who can't make money? Because it depends on this strategy of creating a market. So creating a market is one of the very important strategies of entrepreneurs. So what is the strategy of creating a market? Creating a market. So what is a market? A market is a group of people who are ready to buy and pay for you. To put it simply, a market is a group of people who are ready to pay for you to get your goods and services. The biggest mistake is the question is, what do you sell to make money? The answer is, everything you sell makes money. The next question is, how do you sell? I answer, everything you sell makes money. Everything you sell makes money. So what is the truth? The most important truth that you need to find is, who do you sell to make money? Who do you sell to make money? So the question is, how do you sell? Where do you sell? Which channel do you sell to? It doesn't matter. The most important thing is, who do you sell to? Who do you sell to? That's the right question. So creating a market is about who do you sell to? So the decision-making channel, from now on, the decision-making channel is about who do you sell to? Then it forms our game. I'll give you an example. I'll give you an example of two big real estate companies. Top 10 big real estate companies in Vietnam. One company decided that I sell houses to low-income people. So they will build houses that cost 11-12 million square meters. And the construction cost can go up to 70-80%. But there's another company that decided to sell houses to the rich. Their price can go up to 40 million, 60 million, and now it can even go up to 84 million per square meter. And their average construction cost is about 50-60%. But they build higher. So, you can imagine that you sell real estate, but for the rich, the price goes up to 80 million per square meter. And for the poor, the maximum price can go up to 16 million per square meter. So how many times do you have to pay? How many times do you have to pay? How many times do you have to pay per square meter? If one side is the most expensive, 16 million, and the other side is the most expensive, 80 million, how many times do you have to pay? Five times. Yes, five times. Because it's five times, one of them is in the middle, in the yellow zone, and the other one is in the outside. We call it the grass zone. So, you can see that it's different depending on who you sell to. Now, it doesn't matter if you sell to the rich or the poor. I'll give you an example. Let's say, a shirt that has a neck. Where is it? Yes, it's close. Who has a shirt that has a neck? Yes, it's close. I'll find another shirt. Now, tell me a brand name that you're wearing so that you won't be sad. Who? Oh, this guy. You talk too much. How much is this shirt? Yes, $100. $200. I'll give you $100 and the shirt you're wearing. Thank you. Please sit down. The shirt you're wearing is about $2.7 or $2.8. It's about $100. But I usually buy this shirt for about $30. It looks like this. I bought it at a store. Where did I buy it? It looks like this. I bought it at a Vietnamese brand. For example, I bought it at Ryan City for about $100. It looks exactly like this shirt. It's exactly the same. It's no different from this shirt. I bought it for $100. You can get 4 or 3 shirts for $100. It depends. You can get 4 or 3 shirts that look exactly like this in Vietnam. The store I bought it at is Notre-Dame-de-Claire. Notre-Dame-de-Claire is a store that specializes in selling brands but at a lower price. It's in the US. It's in the US outskirts. You have to drive about 20-30 km to the outskirts or drive about 60 km to the desert to buy it. So you can see that my shirts are the same. For example, the shirt I'm wearing is from Lowe. It's about $10. So you can see that I wear it every day. I wear it every day from one day to the next. But I can't actually wear all of them because your shirt is about $10 and you can wash it 10 times and it's gone. My shirt can be washed 3 times and I can still save $30 from washing it. This shirt is a brand. The same goes for the shirt that I sell to someone and the price will change. It's like this. I sell it to someone and the price will change. If I sell it to people who hang out in the mall I can sell it for $100 but if I sell it to people who drive all day to the desert the price will only be 1 in 5. That's the theory. Who do I sell it to? I sell it to you. That's the most important thing. And you know that your shirt is expensive. The shirt I'm wearing is the biggest fashion brand in the world. My shirt has the biggest business in the world. I won't say the name because everyone is a businessman and I won't say the name. The shirt I'm wearing is the shirt of the biggest fashion distribution in the world. The owner is one of the richest people in the world. A few days ago he was the richest in the world. Then he lost his job and became one of the richest people in the world. The shirt I'm wearing is the biggest fashion brand in the world. My shirt has no brand. No brand at all. What do we do to create a market here? Step one. Step one is to always find a group of people that we want to serve. Find a group of people that we want to serve. Close the store. We can adjust. We can adjust after measuring and checking. For example, yesterday I created a fake account. Some people were confused because there was a different Pham Thanh Long. I created a fake account. I created a new fan page. I wanted to create a new fan page. I wanted to create a new fan page. The content of the product was still the same. The content was still the same. The content was still the same. The content was still the same. The content was still the same. I just changed the location of the images and moved them to a new market. The click rate was about 20 times higher than my usual ads. But the conversion rate was extremely low. In other words, out of the money that was spent, only a few dozen orders were sold. I discovered an interesting thing. It's the same message, but some people are able to hear it and some people are not able to hear it. That's the market. For me, if I say the language that the market can't hear, the ads won't work. If you're watching this video and find it helpful, don't forget to share it. Many people don't know about this. Share it right now. Right now.