Vì sao game có ma lực khủng khiếp đến vậy? | Tâm Hồn Cao Thượng

Closed storefronts, night-watching games, those are the images that are too familiar to modern people. Teenagers sit in front of the screen for hours to play, but they don't care about the outside world. Or simply, they are your children, or you play games on your iPad every day. Sometimes people ask themselves, are we playing games, or are the games playing us? Ladies and gentlemen, behind every video game player is a team of researchers who study the choices of gamers. Behind them is a industry of tens of billions of dollars full of power that is constantly promoting and advertising. Everyone wants to make as much money as possible from gamers, without worrying about the health, psychology and ethics of their customers, now and in the future. Hence, all methods of manipulation are used by game developers to create a terrifying power that attracts people. Only when we understand the psychological and ethical factors when playing games, can we have good self-protection for our children and loved ones from the ever-expanding game addiction that seems to be out of control, making parents, schools and society powerless. In today's program, we invite you to share with us the two attractive factors and eight ethical mechanisms of games to get detailed analysis on this issue. In the next video, SOS is not just a game, the power of the game is destroying human morality. Ho Jung hopes to learn with you and take a look at the game addiction that is gradually destroying the morality of humanity. Please watch with us. And now, let's find out the two additional factors that attract gamers to enter the game. Before addiction, there must be an attraction. Attraction creates an impression on the player, focus on curiosity, attract them right from the initial moments and create a sense of pleasure. They will decide whether a person wants to stick to the game or not. After that, the addiction will affect the player's thinking, maintain those feelings, gradually manipulate their thoughts and actions. The two factors below will make the game play time longer and the game experience will be very difficult. Depending on the object, the game publisher will adjust the content to suit each segment of the market. The common point in the game for boys and boys is the female character. This character is often designed very eye-catching and attractive in appearance, costume and personality appear continuously in the game. They play the role of connecting emotions with the player. Usually, they are the first character to appear and are the storyteller or guide the player to play. Sometimes they are companions following the player throughout the process Many players, although not attracted by the game, are attracted by this fictional character. Gradually, this character has a greater impact on the player's decisions and choices. As a result, they are increasingly addicted to the game, drag out the play time and even feel repressed when they have to leave the game. The producer has succeeded in pulling the player through a loop. In addition, there is also The player is watched a film introducing the story. The details in the film are often highlighted, describing the tragic, depressing, painful scenes that the character has to endure in the game. From there, the player feels empathy and sympathy with these characters. Sometimes, the film also gives a message asking someone to escape for them. This is a hidden content that affects the player's mind, making them want to show the hero or heroine. The player has to participate right away to solve the problem in the game and rescue the characters in it. This factor even creates a sense of guilt for the player when they want to stop the game midway or leave the character for a while. This is a psychological trick to force the player to be a very sophisticated designer. Tomb Raider Last of Us is a typical example. The second market segment From childhood to middle age The mobile phone can now combine a variety of entertainment with high image quality. In the past, mobile games only stopped at the level of black and white movies. Now, the machine allows high-end 3D games to run. This creates a colorful mobile game market attracting a lot of components from children to adults, from students to office workers. Most mobile games have simple and eye-catching content. However, the content and gameplay are too simple to be bored. Therefore, game developers often create more unique and surprising elements to excite. They also change the theme of design, add new features, diversify the content. This makes players curious and makes them want to play the game. The third market segment This makes players curious and makes them want to experience all the versions of the same game brand. For example, Angry Birds, Clash of Clans, Planes vs. Zombies. Some mobile games also develop into e-commerce, allowing players to participate in trading, trading with other accounts such as Farmville, Fairy Farm. The colors in the game are very eye-catching, followed by visual effects and exciting sounds when interacting. At the same time, the items in the game such as money, treasure, diamonds are always designed to impress and attract children's attention. In addition, many games also use cute or famous characters to interact with children. Realizing these characters, children will see them as their friends. This will form a connection between the characters and the game. For example, Kung Fu Panda, Family of Superheroes. When children like the characters in the film, they often want to interact with them through other products. Ladies and gentlemen, along with the two attractive factors that players have shown above, there are also a number of mechanisms in the game that have been used by game developers to create a terrifyingly attractive power. Here are 8 of those mechanisms. First, many games today have no ending. In the past, the game ended after you completed the mission. Today, the game has an open world that allows players to stay and continue playing right after they have completed the story. GTA and Far Cry are two examples. In addition, online battle games allow many players to fight on the same map at the same time. The battle only ends when one side wins the battle, which is one of the most attractive types of players in the world today. With hundreds of millions of accounts being created, there are always 13-14 million gamers fighting online at any time. Two of the most iconic games are League of Legends and Dota 2. Second, the reward mechanism. The mechanism in the game is actually very simple psychological procedures. One of them is to simulate the reward mechanism in the brain. Normally, when we get a job, we usually feel relieved when we complete it. The game also creates a similar mechanism by connecting the mission with an attractive reward. For example, the monster is awarded a complete game, a piece of music starts playing. The reward can be points, skills, or items. It is designed with special eye-catching effects that make us feel surprised and excited. Gamers retain that impression in their consciousness, so they want to experience this feeling again. After the initial stages, the game usually takes a long time to reach the reward, causing the player to increase the number of games. From there, the player accepts the mission and completes it unconsciously. At the same time, the difficulty of the game also increases. This requires the player to focus and practice more in order to complete the mission. From another perspective, people are playing games or the other way around. The game is giving orders to humans. From where does the simple use In role-playing games, every time you kill a monster or an enemy, the player is often rewarded with a reward that matches the difficulty of the challenge. This creates excitement and stimulates the player to try harder. Going through each level is also a normal mechanism. In the first stage, you reach the level very quickly, just in a few minutes or a few hours. However, the time to reach the level is gradually extended, from a few days, a few weeks, even a few months. This means that you are addicted. Similarly, the shape of a turtle and a crocodile. This is how the game maker gives the reward in front of you and leads you into the game, making you always feel like a gift in your palm but never know when to come. Sometimes, the reward appears by chance, but in fact, it is calculated. The game maker does not let the game mechanism repeat too much and evenly because the player will quickly get bored and quit the game. Therefore, the game often has a random reward to break the model and create a mutation. This is surprising for the player and stimulates them to continue playing. More seriously, it creates an illusion for the player that they will definitely be rewarded, just don't know exactly when, making them play the game in an unstable and blind state. Psychologically, it is this illusionary reward that motivates them to continue playing. The game maker has succeeded when they have put their faith in their awareness. 3. Double Mean Release Ladies and gentlemen, if the reward mechanism occurs in every natural activity of humans, why does it become an addictive mechanism in the game? To explain this, we have to learn more about the brain's activity mechanism, specifically, the function of creating pleasure when releasing double mean. Double mean is a chemical produced by the brain to cause neurasthenia, a natural function of the brain. It occurs in many activities. For example, consuming fast food, smoking and drinking However, the problem occurs when we ask the brain to produce this substance more or less. Then, this part will gradually become sensitive, making us have to play more games to produce enough double mean as before. So how did the game makers take control and manipulate this mechanism? After attracting players through the above factors, they can increase the number of effects and rewards for you to produce enough double mean as before, then extend the play time to maintain your game. With mobile games, it is easy for you to access through attractive image and sound effects. This stimulates the brain to think to perform that operation to get pleasure. For a long time, this type of game is very boring. However, it is not easy for you to give up because the brain is used to the double mean mechanism activated by the game. Buzzy World, Ninja Fruits, Candy Cruise are typical examples. Your brain asks for a certain amount of double mean. If not answered, you will be sensitive and uncomfortable. This forms a psychological isolation. It urges you to return to play games to produce more double mean. Today, with devices recording signals from the brain, people can observe the amount of double mean produced when playing games. Through research at the hospital of Homer Smith in London, the UK, people see that the brain of a game player produces twice as much double mean as a normal person. This proves that games are really addictive. In addition to double mean, other substances such as oxytocin, endorphins and serotonin are produced by the brain when playing games. They all have the effect of stimulating human emotions. Through games, these chemical substances will connect us with the virtual character and the virtual environment more and more. Fourth, addiction can also be an addictive mechanism. Many of you still remember the game that caused addiction to be famous for a while, Flappy Bird. Yes, and the special thing is that many users show that they like this game because of its addictive nature. Flappy Bird drives them crazy. One thing that seems to be logical but is not logical at all is that games are extremely difficult, almost impossible to complete, and there are a lot of players. Humans are ambitious, like challenges, and are not easy to accept defeat. Game makers can handle this factor and make it addictive for players. In addition, the motivation to play games is also related to the psychology of wanting to express oneself. Therefore, the more difficult the challenge is, the more exciting it is when overcome. The higher the score, the more satisfying it is. With the ability to connect and share achievements on the Internet, games help players blow away their personal self-esteem. In fact, completion is mainly due to practice and practice many times, even playing and playing a game. This takes a lot of time and a lot of effort. Flappy Bird or Dark Souls are typical examples. With extremely high difficulty, almost unimaginable, it has a huge number of fans. The achievements posted on the Internet are watched by millions of people. This attracts many gamers like fans to get into the game to confirm their personal level. 5. Invest in time and money You can observe this very easily. Many games require players to invest more and more time. As the difficulty of the game increases, you have to practice playing games every day in order to catch up. This happens slowly and steadily so that it is difficult for you to realize the greater demand of the game. Therefore, the more you invest, the more you regret that time has passed but still not completed. Therefore, when you have reached half the way, gamers have a tendency to try to wait for everything. Until now, players have spent time only focusing on the final result. Game makers have completely captivated you. They are surprised that the content can still keep up with you. Specifically, Candy Crush Saga has more than 900,000, but the number of players is very high. It is estimated to have about 93 million people in 2014. 2. Games require you to invest money to play Many mobile games are now freemium, that is, download and play for free, but to play, you have to pay. The fee gradually allows you to unlock special features in the game. When you decide to buy, that is, you are attracted and want to experience it. Many games have their own money system, which is characterized by beautiful diamonds. How to convert real money into virtual money is how to cover your eyes. It makes you notice how much money you have spent on virtual products in the game. Each game has its own money system with values ​​suitable for real money. However, the problem here is how to evaluate the product in the game makes you never be able to buy all the money that is always in the account. Therefore, your game account always has unused money that makes you feel wasteful and urges you to save more money. The items in the game are designed very eye-catching. In addition, they come with unique features that make many gamers want to own it. Although in the electronic form, they are always displayed very attractively, sold in packages or discounted on a permanent basis. At the same time, there is always a part of marketing and advertising them to attract real money players to buy this virtual product. The more unique and strange the item is, the more people come to pick it up. This has pushed their value up high. Although it is a virtual product, their value in the game can go up to hundreds of millions of real money. Once you own them, you can hardly quit the game. Some games even ask the monthly fixed fee, that is, you still have to pay This makes you feel sorry for the money. Therefore, gamers will play for a lot of money to get rid of whether they really like it or not. 6. Fear of being left behind A reason why people don't dare to quit the game or quit for a long time is fear of being left behind. Many games ask you to practice regularly to maintain the level and competitiveness. With the MOBA series, you will be left behind in just a month and a half. Online games such as League of Legends, Dota, Overwatch are not just games. They are a community with millions, millions of loyal fans online at any time. They have their own media channel and are updated with consistent content. In addition, character skills and gameplay are updated monthly through updates. This means that this virtual world continues to develop and expand regardless of whether you participate or not. 7. Connect with friends and community If in the past, games were a single activity, now games are a community activity. Gamers from all over the world can connect with each other, discuss on forums, share experiences. The MOBA series requires you to play as a group. You have to coordinate with your teammates to play as a team. If you don't play as a team, you will be left behind. You have to coordinate with your teammates to win. Therefore, wanting to leave the game will affect the whole team. This creates pressure on each member and the feeling of guilt when you want to leave your teammates. In addition, game makers also organize events, advertising campaigns, and other social activities to connect with players more and more. As a result, young people accept games as an integral part of their lives. 8. Feeling free from reality Ladies and gentlemen, according to data from a survey, about 41% of people play games because they want to get out of reality. In the game, they live comfortably according to their preferences and personal styles. Their main goal is to experience complete freedom, not bound by responsibilities, family, culture, even law or ethics. A free society is their joy. However, the freer a person is, the more difficult it is to control. Once led astray by curiosity and mental stimulation, they are very likely to be drawn to the negative side of the game. These attitudes lead to greed, desire, and a higher or more extreme experience. Therefore, how do we prevent the consequences from the game to the psychology, concept, and behavior of people? In the future, people will be able to create physical and event-oriented activities that are in line with their personal ideas. They will be able to experience a completely new life in a simulated environment, where all activities, including living, making friends, working, traveling, participating in events, all take place like real life. However, in order to do that, players have to provide their own experiences, experiences, experiences.