The NUMBER ONE Skill to Build a Multi-million Dollar Business [w/ Alex Lieberman & Naval Ravikant]

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✅ Alex Lieberman
Alex Lieberman is the Founder of Morning Brew. At age 28, he sold his business to Business Insider for $75 Million.

✅ Naval Ravikant
Naval is an entrepreneur and angel investor, a co-author of Venture Hacks, and a co-maintainer of AngelList.

✎ ✎ ✎✎ ✎ ✎✎ ✎ ✎✎ ✎ ✎ Notes ✎ ✎ ✎ ✎ ✎ ✎✎ ✎ ✎✎ ✎ ✎
- Learn to Sell (and to sell Yourself)
• It has a positive impact in your professional and personal life.

"Learn to sell. Learn to build. If you can do both, you will be
unstoppable." - Naval Ravikant

- Good Storytelling -- Builds Natural Selling


- How to improve these skills?

• Practice
• Shadowing
• Feedback

1)
• Understanding the fundamentals of (good) Story-telling:
• * Learn the Formulas to create a captivating story....
*** e.g./
The hero on a journey.
He experiences a challenge on the journey.
He overcomes the adversities of the challenge.
He reaches his goal.
(illustrate with images?? Put some quotes of Seneca...)

** Study the best story-tellers and their formulas


2) Practice and Shadowing

• Iteration + Feedback = Improvement
(Similar to Ray Dalio's Success formula:
Pain/Failure + Reflection = Success)

• Good practice: Record the pitches.
** To identify what worked, what didn't worked...


-----Naval Ravikant-----

- Sales Skills:

• It can be trained:
• * Through books...(read Robert Cialdini's books)
** Sales Seminars, Learn on-the-job.

• Natural Sales People...
** Likely developed in childhood
** Or...Gifted Genes.

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✎ ✎ ✎✎ ✎ ✎✎ ✎ ✎✎ ✎ ✎ Reflections ✎ ✎ ✎ ✎ ✎ ✎✎ ✎ ✎✎ ✎ ✎

The 7 Principles of Persuasion by Robert Cialdini:

1) Reciprocity
When someone gives us something, we like to reciprocate and give something too.

2) Scarcity
The less of something there is, the more people tend to want it. (this might be why fashion luxury brands just literally burn their unsold inventory...)

3) Authority
People who are experts in a given field are more influential and persuasive than people who are not experts (for that field).

4) Commitment & Consistency. Humans tend to be consistent with their self-image and beliefs. e.g./ If I consider myself a healthy person, I will tend to do healthy stuff. To influence over someone, make him do something small that is related with what you want him to actually do. The more small things you give him, the more he adopts a certain identity, which makes him more likely to make the big thing (the event you actually want him to do).

5) Liking. One is more influenced by someone he likes.

6) Social Proof. We are more likely to buy into something that has more popularity or social approval. We are social by nature.

7) Unity
We are more influenced by people that we feel are "one of us". People that share an identity with us. So, make the person feel like you are one of his/her tribe.

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⚛︎ ⚛︎ Source ⚛︎ ⚛︎
https://www.youtube.com/watch?v=4U6Nu5-nhXs&list=WL&index=18&ab_channel=DeepDivewithAliAbdaal


🎶 🎶 🎶 🎶 🎶 🎶 🎶 🎶 🎶 Music Credits 🎶 🎶 🎶 🎶 🎶 🎶 🎶 🎶 🎶

🎸 LoFi Beats
- Purrple Cat – Journey’s End
- Watch: https://youtu.be/jBdLvNCrgWA
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--------- Time Codes -----------
0:00 - Alex Lieberman (Founder of Morning Brew)
7:45 - Naval Ravikant (Founder of Angel List)
8:53 - Reflections