The Story Behind Lookalike Architecture | The Sydney Opera House - Jørn Utzon

On this channel you are going to learn how to win more architectural projects using famous architects' techniques.
In this second video, you will understand the importance of knowning your client or the jury you will need to convince. Knowing them can be key determinant of your future successes in the world of architecture. You will first see with the Sydney Opera House (Jorn Utzon) and then with the Pompidou Center (Renzo Piano & Richard Rogers), the hidden reason the architect's design looks like the most influential jury's style.

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