JUST IN: Adidas Shares Plummet—And It's All Connected To Kanye West

JUST IN: Adidas Shares Plummet—And It's All Connected To Kanye West

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Business Beat
7 Video Views·Feb 10, 2023

Adidas shares plummeted Friday morning after the company said it could lose hundreds of millions of dollars this year from its failed partnership with rapper Kanye West, whose antisemitic remarks last year prompted the sportswear giant to sever ties and scrap their lucrative joint brand, Yeezy.