How Blue Bottle Went From A Coffee Cart To A $700MM Valuation | What makes Blue Bottle successful

Blue Bottle Coffee was founded by Mr. James Freeman - a clarinetist, in Oakland, California (USA), in 2002.
He rented a small workshop near his apartment in Oakland and started roasting his coffee. A year later, Blue Bottle Coffee opened its first location in the heart of San Francisco in a small converted garage. And there were 80 Blue Bottle Cofés around the world in July 2019.
By September 2017, Nestle bought a 68 percent stake in Blue Bottle for about $425 million.
These are some reasons for the success of Blue Bottle Coffee's price of $5.
Most of their coffee is certified organic and highly traceable.

With the idea of coffee being fresh food, Blue Bottle Coffee provides coffee within 24 hours of roasting.

All of their coffee exceeds specialty-level standards. They only buy specialty coffee registered 84 or higher. (specialty coffee scale is between 80 and 100)

Every The coffee Blue Bottle offers is professionally cupped or tasted. Their coffee sourcing team is composed of certified Q graders.

In Blue Bottle Coffee, they create a custom roast designed for each coffee to preserve the flavors of the bean's origin.

At Blue Bottle, they roast to order at our own roasteries around the globe and cup to ensure quality after every roast.


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Timestamp of video
0:00 – intro
0:35 – UPSTART Blue Bottle Coffee
3:50 – 80+ Blue Bottle Cafés
6:00 – The popularity of the Latte coffee