How to use Video Marketing to Grow Your Business
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SUMMARY OF VIDEO
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Fed up of not making an impact, my new Video on how to use video marketing to grow your business is going to change that.
I just wanted to share a little system with you that I use to 20x my content on a regular basis and leverage it.
It's called the Video Content Marketing Ecosystem.
0:00 - Video Marketing Strategy for Your Business
0:34 - Repurposing Video Content
0:59 - Video for Instagram
1:44 - The Fear of Video
2:54 - Getting Over the Fear of Video
3:30 - How to Get Videos Right
4:09 - Video Content Ecosystem
Here are the steps and the flow diagram to help explain it:
STEP #1
Record a FB Live Video around a topic title and 5 bullets no more than 5-10 minutes long
STEP #2
Go to your FB page, click videos on the left-hand menu and then 'manage videos'.
STEP #3
Download the HD version of whichever video(s) you want to re-purpose.
STEP #4
Upload the video(s) to YouTube and/or Vimeo.
N.B. It's really important to ensure your videos are optimised when you upload them to YouTube. No point uploading content if it's never going to be found on Google/YouTube's search.
When I say optimise the videos, I mean ensure you've:
- Done your research in regards to the titles, keywords and descriptions.
- Researched what "Tags" to use alongside your video.
- Created a well optimised thumbnail for your video.
- Created "Cards" and "End Screens" for each video.
- etc. etc.
If you're unsure on how to optimise your videos I can recommend downloading one/both of the following two browser extensions:
TubeBuddy ► https://www.tubebuddy.com/RobinMWaite
and/or VidIQ: ► https://vidiq.com/#_l_3qp
STEP #5
Set up and account with Rev.com and link up your YouTube/Vimeo account with Rev.com.
STEP #6
Order captions of your chosen video(s) via Rev.com including the .srt, .txt and .vtt file formats.
STEP #7
Upload the caption files to FB. This is usually the .srt version of the file. If you've hooked up Rev to YouTube/Vimeo it will automatically publish the caption files to those platforms.
STEP #8
Open the .txt (transcript) file using Word or Google Docs. Post edit the file and split it out into appropriate headings and paragraphs.
5 mins of audio/video dictated normally equates to about 500 words once edited - i.e. about the size of a good blog article.
STEP #9
Run it through Grammarly to check to spelling and grammatical errors (if you register for the free trial and wait a couple of weeks they'll send you a 50% off an email...eventually).
STEP #10
Re-post your new blog article as an article on LinkedIn, on your website blog and into a FB post (alongside your video). You can embed the video inside the post as well if you want to for extra SEO credits.
Video Content Ecosystem
Here's the link to the Flow Diagram: ► https://fearless.biz/10-things/video-content-ecosystem/
► BONUS TIPS
#1 - Send this process to your VA and get them to do it for all of your videos to save yourself even more time!!
#2 - The .vtt file is useful if you're creating an eLearning program on say Udemy, you've got the caption files ready for that platform then.
#3 - Plan out a chapter list at the start and do this x30 and you've got yourself a book!
#coach #coaching #businesscoach
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- Robin Waite