Why Apple CEO Tim Cook Says Prices Will Have to Increase

Why Apple CEO Tim Cook Says Prices Will Have to Increase

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9 Video Views·Jun 19, 2026  #Apple #iPhone #WSJ

WSJ’s Rolfe Winkler breaks down his exclusive interview with Apple CEO Tim Cook, who said Apple is raising prices on its devices after an “unprecedented” increase in the prices and availability of memory chips.

#Apple #iPhone #WSJ