Meta wants users to turn to a cute artificial intelligence (AI) “agent” throughout the day to carry out common tasks for them, such as booking flights or doing their shopping.
The company’s new Muse agent shot to the top of the app charts after chief executive Mark Zuckerberg showcased it at a conference. Billed as having “no learning curve”, Muse can order groceries online, call customer service, send emails, book appointments and plan travel on a user’s behalf.
Agents are systems which use chatbot-like large language models and reinforcement learning to complete tasks and achieve user-designated goals.
They have come a long way in the past 12 months, from DIY hobbyist projects to more polished personal assistant apps, with “rogue agents” carrying out some high-profile hacks and system breaches along the way. Meta’s entry into the field means they are now starting to hit the mainstream.
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