Advice around children’s screen use can be overwhelming. There is no single ‘right’ approach

When should your child start engaging with screens? How long should they use them for? Can they watch or play alone? Should there be a gap before bed?

There is lots of advice for parents about children’s screen use – and it’s getting .

The advice is conflicting, often prescriptive and can be stressful to navigate.

My looks at how we talk about children and screens. How is advice changing and how can parents make sense of it?

What is the advice around screen use?

For years, advice about young children and screens was mostly about age and time. Broadly, parents were told to avoid screens until a child is two and then limit it to two hours per day.

This messaging is . But it’s been widely for assuming all screen use, and all children, are the same. It also ignores positive outcomes, such as play and social connection.

My research shows advice is changing

My analysed public discussion about screens and young children (from birth to 8 years). I looked at official guidelines, TikTok content, Australian news reporting, online articles and marketing materials for children’s goods and services. I also interviewed 34 parents about the messaging they get and how it impacts them.

I found advice for parents about young children and screens has been expanding in two key ways.

First, it’s no longer just about age and time but when and how to use screens.

For example, parents are told to during meal times and before bed. They shouldn’t have screens on during other activities. And they should make sure content is .

Second, advice is no longer just about avoiding “harms” but maximising “benefits”. Parents are told that screen use “”. That “active” screen use is better than “”. And that instead of solo screen time, parents should watch and discuss content – explaining things, singing along and pausing to ask questions.

This kind of advice is being issued by governments and health organisations, and is circulating in traditional media, online articles and social media content.

How does this advice create problems for parents?

While this advice is well-intentioned, my shows it can create more pressure and uncertainty.

For starters, it’s conflicting. Advice about maximising benefits reassures parents that some screen use is okay, while other advice says any screen use will cause a , from impaired brain development to motor control issues.

Even when advice seems balanced, the details quickly become confusing. For example, lots of advice currently avoiding “high stimulation” shows in favour of “low stimulation” shows. But there’s endless debate online about what counts as high stimulation and how specific shows should be categorised (?).

My research found newer advice also makes managing kids screen use more stressful, exhausting and guilt inducing.

Parents aren’t just told to watch the clock, but also to research the best content, converse with kids as they watch, and make sure screen use doesn’t happen in the “wrong” times and places. Some advice even tells parents to check if shows are fast-paced by between editing cuts.

What about different family circumstances?

All this advice tells parents what to do without any knowledge of their unique circumstances.

We know kids play and engage with screen media in many different ways. And we know kids can to the same media experiences.

Families also have different . For example, for some of the single parents I interviewed, kids watching a show by themselves was a lifesaver for everyone.

So, what can parents do?

Here are two things that might be helpful to remember when faced with one-size-fits-all advice.

1. There is no single “right” approach

In my research, I spoke to two parents with similar aged toddlers. One family’s main rule was “no TV in the morning” (turning it off caused chaos). The other’s was “TV only in the morning” (this worked best for everyone). Both families figured this out through trial and error. Examples like this are a great reminder that context is everything.

2. What works for your child?

It might feel unhelpful to hear “there’s no right approach”, but shifting from what the advice says is right to what matters for your child can simplify the task at hand.

You don’t need to know whether Bluey is “high” or “low” stimulation – you just need to know whether it ramps your kid up (and whether or not you’re okay with that!).

You don’t need to know how much screen time the average child “should” have – you just need to know whether the time your child spends with screen media allows for other important things in their life.

You don’t need to know what screen use has the most “benefits” – you just need to know whether your child is generally playing, growing and having fun, with screens and without.