London — London’s Oxford Street is set to be transformed by Harry Potter-themed Christmas lights and festive attractions as part of a new partnership between HBO Max and the New West End Company.
The two organizations announced the collaboration on Wednesday, promising to bring the world of Harry Potter to one of London’s best-known shopping destinations throughout the Christmas season.
The initiative will feature a range of Harry Potter-inspired celebrations and attractions aimed at shoppers, commuters, international visitors and fans. It coincides with the Christmas launch of HBO’s new original television series, which begins with its eight-episode season adapting Harry Potter and the Philosopher’s Stone.
The partnership will also coincide with the opening of the Harry Potter Shop Oxford Street. The store is billed as “the U.K. largest official Harry Potter flagship shop” and is scheduled to open on Nov. 4.
“Together, these moments ensure London’s West End is transformed with Hogwarts magic this festive season,” the partners said.
Alongside Oxford Street’s traditional star-shaped Christmas lights, visitors will see specially designed illuminated displays created to bring the Harry Potter universe to the area during the holiday season.
“This will be a historic moment for Oxford Street,” said Dee Corsi, CEO of the New West End Company. “Bringing the world of Harry Potter to the street will create an unforgettable Christmas experience and showcase the West End at its very best. It is an exciting opportunity for retailers and a magical moment for shoppers, visitors and fans alike.”
Financial details of the partnership were not disclosed. More information about the Christmas program, including the official light switch-on, is expected to be announced in the coming weeks.
The New West End Company represents businesses across London’s West End and works to keep the area “thriving.” According to its website, its work includes keeping streets clean and safe, promoting experiences, providing data and insight, and advocating for policies that support growth.
The organization has more than 800 members spanning retail, leisure, hospitality, real estate and business.
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