IMARC Group, a leading global market research and management consulting firm, has published its latest market intelligence report on the Japan Eye Tracking Market. The Japan eye tracking market size reached USD 80.9 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 768.3 Million by 2034, exhibiting a growth rate of CAGR of 28.41 percent during 2026-2034. The increasing demand for eye tracking combined with AI and machine learning algorithms, which can provide deeper insights and predictive analytics, is driving the market.

Eye tracking is rapidly moving from a specialized research tool into mainstream automotive, healthcare, and consumer applications across Japan. The technology monitors and records eye movements and positions to understand gaze patterns and visual attention, using specialized equipment such as eye-tracking cameras or glasses, with applications spanning psychology, marketing, user experience research, and human-computer interaction. Japan's transport ministry is now mandating driver monitoring systems that track drivers' line of sight and eyelid movement in virtually every new vehicle sold in the country, while domestic electronics maker JVCKENWOOD has developed Gazefinder, an infrared eye-tracking system used in clinical research to aid early autism diagnosis. At the same time, Waseda University researchers demonstrated in 2025 how eye-tracking-based behavioral markers could support early autism spectrum disorder screening in children as young as 18 to 36 months, while Otsuka Pharmaceutical continues marketing an eye-tracking-based cognitive assessment app for early dementia detection. Combined with growing VR and AR gaming applications and automotive safety mandates, these forces are reshaping the competitive landscape and setting the stage for durable, long term growth across the Kanto, Kansai/Kinki, Central/Chubu, Kyushu-Okinawa, Tohoku, Chugoku, Hokkaido, and Shikoku regions.

Japan Eye Tracking Market at a Glance

  • Market Size (2025): USD 80.9 Million
  • Market Size (2026): USD 103.9 Million
  • Market Forecast (2034): USD 768.3 Million
  • Growth Rate (2026-2034): CAGR of 28.41 percent
  • Base Year: 2025, Historical Period: 2020-2025, Forecast Period: 2026-2034
  • Key Regulatory Catalyst: Japan's Ministry of Land, Infrastructure, Transport and Tourism mandating Driver Monitoring Systems using eye-gaze tracking in new vehicles
  • Key Applications Covered: Healthcare, Retail, Research, Automotive, and Consumer Electronics

How AI is Reshaping the Future of the Japan Eye Tracking Market

  • AI-Powered Mandatory Driver Monitoring Systems: Japan's transport ministry announced in August 2026 that it will require both Japan-made and imported vehicles to be equipped with camera and sensor-based systems that track drivers' line of sight, eyelid movement, and steering wheel activity, applying the new requirement to new models starting in 2031 and existing models in 2033.
  • AI-Assisted Early Autism Diagnosis: Waseda University's Associate Professor Mikimasa Omori demonstrated in April 2025 how AI-analyzed eye-tracking data captured through preferential-looking video tasks could identify behavioral markers of autism spectrum disorder in children as young as three years old, published in the journal Scientific Reports.
  • AI-Driven Cognitive Assessment Applications: Otsuka Pharmaceutical continues marketing Ai-Brainscience's AiBS-01, an eye-tracking-based cognitive test application designed to detect early dementia beyond conventional assessment methods performed by specialists, reflecting growing integration of AI-analyzed gaze data into Japan's clinical diagnostic pathways.

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Japan Eye Tracking Market Trends and Drivers

Demand across the Japan eye tracking market is being underpinned by the proliferation of virtual reality and augmented reality applications. As these immersive experiences require precise tracking of user gaze and interaction, eye tracking has become an indispensable component of VR and AR hardware and software, fueling market expansion across gaming and consumer electronics.

The market's structural differentiator is the increasing adoption of eye tracking across gaming, healthcare, automotive, and advertising industries. In gaming, eye tracking enhances user experiences by enabling more realistic interactions and improving gameplay mechanics, while healthcare professionals are utilizing eye tracking for diagnostic purposes, monitoring patient eye movements to detect neurological disorders or assess cognitive functions.

A third driver is the integration of eye tracking technology into automotive safety systems in response to growing emphasis on driver safety. Japan recorded 148 distracted driving-caused accidents resulting in death or serious injury in 2025, up from 129 in 2023, reinforcing government and industry urgency around eye-gaze-based driver monitoring as autonomous vehicle development continues.

Government Schemes and Regulatory Initiatives Driving Demand

  • MLIT Driver Monitoring System Mandate: Japan's Ministry of Land, Infrastructure, Transport and Tourism will revise its vehicle ordinance in September 2026 to require Driver Monitoring Systems using in-car cameras and sensors to track eye-gaze, eyelid movement, and steering activity, applying to new vehicle models from 2031 and all existing models from 2033.
  • International DMS Standard Adoption Through WP.29: Japan participated in adopting a new international Driver Monitoring System standard at the UN World Forum for Harmonization of Vehicle Regulations session in March 2026, aligning the country's domestic mandate with global automotive safety regulation entering into force that September.
  • 2020 MLIT Guidelines Preceding the Mandate: Japan's transport ministry established guidelines in 2020 on driver monitoring systems that detect inattentive and drowsy drivers, urging automakers to develop and equip the technology, with models from Toyota, Subaru, and Mazda already featuring early versions ahead of the formal 2026 mandate.
  • Otsuka-Ai-Brainscience Regulatory Pathway for Dementia Diagnostics: Otsuka Pharmaceutical's exclusive Japan sales agreement for Ai-Brainscience's AiBS-01 eye-tracking cognitive test app positions the product as a potential first dementia diagnosis application to receive Japanese regulatory approval, reflecting the country's evolving medical device pathway for gaze-based diagnostics.
  • National Police Agency Distracted Driving Data Informing Policy: Japan's National Police Agency recorded 148 distracted driving-caused fatal or serious accidents in 2025, data that directly informed MLIT's decision to mandate eye-gaze-based driver monitoring systems, following a fatal March 2026 expressway crash in Mie Prefecture that killed six people, including three children.

Japan Eye Tracking Market Industry Segmentation

The report has segmented the market into the following categories:

Breakup By Type:

  • Eye Attached Tracking
  • Optical Tracking
  • Electrooculography

Optical tracking continues to lead adoption given its non-invasive, camera-based approach that suits both automotive driver monitoring and consumer VR/AR applications, while eye attached tracking and electrooculography serve specialized research and clinical diagnostic use cases.

Breakup By Component:

  • Hardware
  • Software

Hardware, including infrared cameras and sensors, forms the foundational layer of eye tracking systems across automotive and healthcare applications, while software, increasingly AI-driven for gaze pattern analysis and predictive analytics, is becoming a key differentiator for diagnostic and consumer platforms.

Breakup By Location:

  • Remote
  • Mobile

Remote eye tracking systems continue to serve clinical, research, and retail environments, while mobile and wearable eye tracking solutions are expanding rapidly through automotive driver monitoring systems and consumer VR and AR headsets.

Breakup By Application:

  • Healthcare
  • Retail
  • Research
  • Automotive
  • Consumer Electronics
  • Others

Automotive is emerging as a structurally significant application given Japan's new mandatory driver monitoring system requirement, while healthcare continues to expand through diagnostic applications for autism spectrum disorder and cognitive decline, and consumer electronics grows through VR and AR gaming integration.

Breakup By Region:

  • Kanto Region
  • Kansai/Kinki Region
  • Central/Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region

The Kanto region anchors the market given its concentration of automotive OEM headquarters, research universities including Waseda, and healthcare technology companies, while the Kansai/Kinki region contributes through its own strong electronics and automotive manufacturing base.

Competitive Landscape

The Japan eye tracking market features a mix of global eye-tracking technology leaders and domestic electronics and pharmaceutical companies applying the technology to automotive and healthcare use cases. Key players and recent market movers include:

  • Tobii AB
  • JVCKENWOOD Corporation
  • Otsuka Pharmaceutical Co., Ltd.
  • Ai-Brainscience Inc.

Sweden-based Tobii continues to expand its automotive driver monitoring footprint globally, having surpassed one million vehicles equipped with its interior sensing solutions by March 2026, a pace accelerating ahead of new regulatory mandates in the EU and Japan, while JVCKENWOOD's Gazefinder eye-tracking system continues to be used in international clinical research collaborations to aid early autism diagnosis, and Otsuka Pharmaceutical markets Ai-Brainscience's AiBS-01 cognitive assessment application domestically.

What Does The Full Report Cover?

  • Historical, current, and forecast market size for the Japan eye tracking market from 2020 to 2034
  • Market breakup by type, component, location, and application
  • Region level analysis covering the Kanto, Kansai/Kinki, Central/Chubu, Kyushu-Okinawa, Tohoku, Chugoku, Hokkaido, and Shikoku regions
  • Key growth drivers, restraints, and opportunities shaping the market
  • Porter's Five Forces analysis and value chain assessment
  • Competitive landscape, market structure, and player positioning
  • Detailed profiles of major eye tracking companies operating in Japan

Recent News and Developments in the Japan Eye Tracking Market

  • April 2025: Waseda University's Associate Professor Mikimasa Omori published research in Scientific Reports demonstrating that eye-tracking technology, using a Tobii eye tracker system, could identify behavioral markers of autism spectrum disorder in children through a preferential-looking video paradigm.
  • December 2025: Tobii reported approximately 830,000 vehicles worldwide equipped with its interior sensing driver and occupant monitoring solutions, up from around 550,000 a year earlier, reflecting accelerating automotive adoption ahead of new regulatory mandates.
  • March 2026: Japan participated in adopting a new international Driver Monitoring System standard at the UN World Forum for Harmonization of Vehicle Regulations session, aligning domestic automotive eye-tracking regulation with global standards set to take effect that September.
  • March 2026: Tobii surpassed one million vehicles equipped with its interior sensing solutions globally, with the pace of adoption accelerating ahead of the EU's mandatory Driver Monitoring System requirement for new cars taking effect in July 2026.
  • August 2026: Japan's Ministry of Land, Infrastructure, Transport and Tourism announced it will mandate Driver Monitoring Systems using eye-gaze and eyelid tracking for both domestic and imported vehicles, applying to new models from 2031 and existing models from 2033, following a review of rising distracted driving accident data.

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Key Questions This Report Answers

  • How big is the Japan eye tracking market and what is its growth outlook through 2034?
  • What are the key growth drivers, restraints, and opportunities in the Japan eye tracking market?
  • Which type, component, location, and application segments hold the largest share of the market?
  • Which region leads the Japan eye tracking market, and why?
  • How are government schemes and the new Driver Monitoring System mandate shaping regional demand?
  • Who are the key players in the Japan eye tracking market, and how is the competitive landscape evolving?
  • What role is AI playing in the future of Japan's eye tracking applications in automotive safety and healthcare diagnostics?

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