Disney+ and Hulu Raise Prices Again as Streaming Costs Climb

The ad-free standalone plans for both Disney+ and Hulu now cost $21.49 per month, an increase of $2.50. Their ad-supported standalone subscriptions have also gone up, with prices rising by 50 cents per month.

The ad-free Disney+ and Hulu bundle has also become more expensive. The package now costs $21.99 per month, compared with its previous price.

However, the increases do not apply to every subscription option. The advertising-supported Disney+ and Hulu bundle remains at its previous price, leaving subscribers on that plan without a price increase.

The new rates took effect immediately for new customers. Existing subscribers will see the higher prices begin with their next monthly billing cycle.

The changes come as streaming services continue to adjust their pricing structures and offer consumers different combinations of advertising, ad-free viewing and bundled access. The growing number of subscription options has made the cost of maintaining multiple streaming services an increasingly important consideration for viewers.

For customers who subscribe to several platforms, even modest monthly increases can accumulate over time. Disney’s latest adjustments affect both people who subscribe to Disney+ or Hulu separately and those who have combined the two services through a bundle.

Streaming companies have continued experimenting with subscription models as they balance revenue from memberships, advertising and competition for viewers. Ad-supported plans typically carry lower prices than commercial-free options, while bundled subscriptions offer access to multiple services at a separate monthly rate.

For Disney+ and Hulu customers, the main difference under the latest changes is between those using the ad-supported bundle, which remains unchanged, and subscribers with standalone or ad-free plans affected by the increases.

Existing subscribers do not need to take any immediate action to maintain their memberships. Instead, the higher rates will automatically appear on upcoming bills once their new monthly billing cycle begins.

The latest price changes provide another example of the evolving economics of streaming as major entertainment companies continue adjusting subscription prices, advertising options and bundled services.