Queues at sports events can be very long, even at large venues with many entrance gates. To speed things up, Geelong Football Club recently introduced an “express lane” option for club members.
Instead of scanning tickets on their phone, members can opt in to facial authentication to enter the club’s home venue, GMHBA Stadium. They upload a selfie to their account, and the technology can then verify them at the entrance.
Other AFL clubs are reportedly in discussion with the U.S.-based facial authentication technology provider, Wicket. That means more sports fans may soon need to decide whether this technology is for them.
It’s not the first time facial authentication has been offered at Australian sports venues. Fans at this year’s Australian Open could register with Wicket for faster entry.
Having your face recognized to “skip the queue and get to your seat sooner” promises convenience. But when consumers provide consent for these technologies to record their facial data, they must fully know what they’re consenting to.
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