You’re probably familiar with the idea that in the world of big tech, “we” are the product.
Our data is the currency being traded every time we navigate our social media feeds. Tech giants such as Apple, Google, and Microsoft offer valuable services, but they come at a price. They host our email, photos, backups, files, calendars, reminders, and contacts.
If you also include all the smaller startups and niche solutions, you’ll quickly see your security cameras, electronic locks, home appliances, and even your toothbrushing schedules are all online — far removed from any physical box or device that you have any control over.
But there is a way to break free from big tech. It’s called “self-hosting.”
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