Few consumer brands are as closely connected to an everyday routine as Colgate. Its familiar red-and-white toothpaste packaging can be found in bathrooms, supermarkets, and convenience stores around the world.
More than two centuries after its founding, Colgate remains the global leader in toothpaste. During the first quarter of 2026, it held 41.1 percent of the worldwide market.
Yet toothpaste played no part in the company’s beginnings. Colgate started as a small New York business producing starch, soap, and candles.
The story begins with an English immigrant named William Colgate.
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