ABC has flagged a shift in its position on generative artificial intelligence (AI) use in its news production. Despite previous caution, a recent deal with U.S. tech company Anthropic has opened the door for ABC staff to bring Claude AI into their broadcasting news work.
For now, the scope of this inclusion is limited to about 100 employees. However, ABC has signaled a willingness to expand this scope to include other tasks. The broadcaster will also hire specialists to help with AI adoption.
The broadcaster is also piloting the conversion of regional radio bulletins into articles with its own AI tool developed by ABC.
The goal is to free up time for staff to engage in other core journalistic work, such as investigations, while also expanding ABC’s production capabilities.
Australians have a distinctive distrust of AI tools, so it remains to be seen how the public will react to this change. On the other hand, the decision tracks with a long history of editors and journalists being early adopters of tech innovations.
Journalists already use various data tools. And it’s possible to use generative AI to augment journalistic work in valuable and unprecedented ways.
However, this comes at a time when journalism faces crises of sustainability for journalists and news — problems AI can as easily exacerbate as remedy.
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