Somewhere in the last 12 months, a quiet thing happened to commerce — the emergence of the interpretation economy. A man wanted a sound system. He had a room with awkward dimensions, a budget he did not want to overspend, and a preference for warm tone over clinical precision.
Twenty-five years ago, he would have walked into a store. Ten years ago, he would have searched, clicked, compared. Last year, he might have skimmed a forum thread. This year, he opened a chat window and described the room. The AI asked about the ceiling height. He answered. It asked about his music. He answered. A few minutes later, he had three options, a justification for each, and the sense — though he could not quite verify it — that the recommendation was good.
He bought one. He did not visit the manufacturer’s website. He did not see the carefully crafted hero video. He did not read the founder’s letter. The brand that sold him the speaker had no idea he existed until the order came through, and even then, could not tell him from anyone else.
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