NVIDIA’s New AI Tool Is Giving Female Game Characters a Makeover — and Gamers Are Pushing Back

Leading chipmaker NVIDIA announced DLSS-5 (Deep Learning Super Sampling), a new artificial intelligence (AI) rendering tool it describes as a “breakthrough in visual fidelity for games.” The software takes low-resolution images and uses AI to upscale them, adding what NVIDIA calls “photoreal lighting and materials.”

The tool is designed to make video games look more photorealistic, but the examples NVIDIA chose to show off the technology revealed something unexpected: The AI doesn’t just make images sharper and glossier, it also makes characters significantly more conventionally attractive.

The growing backlash is about more than makeup. It points to a broader anxiety about what happens when AI is given control over creative decisions — and whose idea of “better” gets encoded in the algorithms.

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