For Rick Scherer, Network Fusion is less about being a large agency and more about delivering practical, customized solutions.
“Basically, I just used that as a business name for the services I offer,” he explained. “It’s not a very large agency, but I do work with different sources depending upon what a client might need.”
With more than 40 years of experience in website design, marketing, and technology, Scherer has built a reputation for versatility. His work ranges from creating brand-new websites to refreshing outdated ones.
“Sometimes a client has a website that’s very old and they want to update the look and the feel… other times they want a brand-new website starting from scratch, and sometimes clients don’t have websites at all,” he said.
His portfolio also includes projects within the HV Business Link community, demonstrating how his work directly supports fellow members.
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Your website is the ‘front door’
Scherer emphasizes that a strong online presence begins with a well-designed website.
“I believe that your website is literally the front door to your home,” he said. “Most of the clients that I work with use their website as a foundation of who they are.”
In today’s competitive digital environment, simply having a website is not enough. Scherer focuses on keeping visitors engaged and improving visibility through strategic design elements.
“If a client comes to a website and they see something unique… the retention time is increased,” he explained. “You want somebody to be on your website for as long as possible to learn what you are offering.”
He also highlights the importance of search visibility. By integrating key terms and improving content, businesses can improve how they appear in search results. “If you don’t have those terms… why is Google going to say your business matches that?” he noted.
The power—and challenge—of reviews
While video marketing is a key part of Scherer’s services, he acknowledges that it comes with challenges.
“People are very reluctant… to provide a video of themselves,” he said. “They’re camera shy, or there’s a technology issue.”
However, reviews—whether written or video—remain essential. “It’s sort of like if you go shopping on Amazon,” he explained. “If one has three reviews and another has 103, you’re going to go with the one that has more reviews because you feel more comfortable.”
For Scherer, building trust through online feedback is a critical component of digital success.
Affordable, client-focused solutions
One of Scherer’s defining strengths is affordability without compromising quality.
“I believe it has a lot to do with not being greedy,” he said candidly. “When I quote somebody a project price… I will stay with that project till it’s done.”
Because he operates without the overhead of a large agency, Scherer can offer competitive pricing while maintaining flexibility. He also collaborates with trusted partners when needed, allowing him to scale services efficiently.
Empowering clients through education
Beyond delivering results, Scherer is committed to empowering his clients.
“I don’t want somebody to feel married to me,” he said. “Every time they need an update… I want them to have that skill and ability so they can do it if they choose.”
After completing a project, he often provides training so clients can manage their own websites. “I’ll spend some time… training them how to make changes themselves,” he explained.
This approach not only builds trust but also creates long-term value for businesses.
A creative and strategic process
Scherer describes his design process as highly collaborative.
“I’m designing a picture that’s going to hang in your living room,” he said. “I don’t know what that picture looks like—you have it in your mind.”
To bridge that gap, he asks clients to share examples of websites they like—and dislike. From there, he creates mockups and refines the design based on feedback.
“It’s a process of understanding what the client wants,” he said, emphasizing that strong communication is key to standing out in a crowded market.
Embracing technology and looking ahead
With decades of experience in technology and business, Scherer continues to evolve with the industry. He sees emerging tools—especially artificial intelligence—as opportunities rather than threats.
“Many people are afraid of it… but I actually think of it as an opportunity,” he said. “Have it work with you, as opposed to you working for you.”
As digital marketing continues to evolve, Scherer remains focused on helping businesses adapt while staying grounded in practical, results-driven strategies.
A trusted partner for growing businesses
From website development to online branding, Network Fusion Digital Marketing offers a wide range of services tailored to small and mid-sized businesses.
With a career spanning decades and a philosophy centered on affordability, transparency, and client empowerment, Scherer continues to help businesses strengthen their digital presence—one click at a time.