Howard Stern: The Pendulum Still Swings
2025 saw Howard Stern going back and forth on Sirius contracts like a radio metronome. Legendary? Absolutely. Relevant? Still. But let’s be honest—podcasts are no longer waiting around for anyone. Stern’s moves remind us that even giants have to navigate an industry that’s shifted under their feet.
Podcasting Rules the Roost
If you’re still thinking “radio first,” you’re late. Audiences want on-demand, deep conversations, and content that moves with their schedule. Spotify, Apple, Rumble—they’re where the listeners are, and traditional radio has to adapt or fade into static.
Alternative Media Goes Mainstream
Alex Jones. The Young Turks. And all points in between. 2025 proved that “fringe” voices are now unavoidable in the cultural conversation. Couple that with YouTube’s news shakeups, and suddenly Rumble isn’t just a side-stage—it’s a legit #2 platform for creators ignored or demonetized elsewhere.
Hiring in Radio Has Gone Mad
Morning show ads now read like a survival test: “Move to Iowa. Pay is… negotiable. Health insurance? Possibly. Must know TikTok and podcasting.” No wonder no one in their right mind is leaving a major market for cold mornings, classic country, and a “hope you survive” benefits package.
The Old Guard Finally Moves On
Entercom/Audacy did what fans have been waiting for: Hitman Greg Williams is gone. And yes, Steve from Steve and Ted on KNSS mornings has finally retired. Brutal? Sure. Necessary? Absolutely. Radio has to shake the tree to survive.
The Big Takeaway
Radio isn’t dead—but the rules have changed. Audiences are everywhere, platforms are multiplying, and old-school strategies aren’t enough. 2026 will reward creators, not carriers. Stations that pivot, embrace digital, and understand where listeners spend their time will thrive. The rest? Just background noise.
Jiggy Jaguar – December 31, 2025
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