In the wake of Sunday’s tragic Bondi shooting, conspiracy theories and deliberate misinformation have spread on social media through Google Trends.

Many social media posts suggested the name Naveed Akram was searched before the Bondi attacks.

Many social media posts suggested the name Naveed Akram was searched before the Bondi attacks. (Image: via Facebook)

One thing some people have latched onto is the idea that Google Trends data show a spike in searches for “Naveed Akram” — the name of one of the attackers — from Tel Aviv (or other locations) before the shooting occurred. In a surprising lateral jump, this is taken to show that Akram must be an Israeli agent.

A Facebook post containing misinformation about the Bondi attacks.

Signs of Google searches before the event were taken by some as evidence of a conspiracy. (Image: via Facebook)

Similar stories did the rounds when US right-wing activist Charlie Kirk was killed in September, and after an attack on US National Guard members in November.

So what’s going on here? Google told the ABC that Google Trends may sometimes show searches when none actually happened due to “statistical noise.”

I have studied the mechanics of Google Trends extensively in my research, and I can confirm this is true — and the “noise” can lead to strange results, especially when looking at searches for unusual terms or coming from small areas.

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