You’ve heard this before, right? Physical activity is good for , – and, believe it or not, even . While physical activity used to be unavoidable, over the years, those “helpful” modern conveniences like washing machines, elevators, even electric toothbrushes, have made it that .
In the United States today, it’s therefore not surprising that most adults (- percent) do not meet It’s well-established that inactive Americans are at a , but additionally there are . While those who are most inactive have the greatest health risks, they also have from increased physical activity. So, what can be done to “nudge” people to be more physically active?
A , led by co-author John Bellettiere and a team at San Diego State University, found that stair use increased when signs nudging people to take the stairs were placed at the base of a staircase/escalator at the San Diego International Airport. The study was published Sept. 21 in the Journal of Primary Prevention.
It was encouraging that these prompts were effective for adults who exercise regularly as well as those who never exercise, signifying that simple nudges may be an effective motivator for from such interventions.
Stair use nudges, such as point-of-choice prompts, can include things like signs, posters and more novel approaches such as to the step of the user – all designed to get people to move more.
While this study was among the first to demonstrate this effect at an airport setting, indicate similar successes in a . This mounting body of evidence supports the use of nudges to increase lifestyle physical activity.
Do we run before we can walk?
When you picture someone engaged in physical activity, do you conjure an image of someone sweat-drenched, gasping for breath and, well, miserable? If so, we’ve got good news.
Even . According to , “some physical activity is better than none, and adults who participate in any amount of physical activity gain some health benefits.” simply sought to encourage people to take the stairs rather than an escalator when the opportunity presented itself.
Daily activity is shaped by our environment. To increase physical activity on a large scale, that target not only the individuals involved but also the relationships, societal and policy factors they encounter are needed.
Matthew Mclaughlin’s Ph.D. project is one such example of an ecological approach. Alongside the team of researchers at Hunter New England Population Health (NSW Australia) led by Professor John Wiggers, they are scaling up a previously successful whole-school multi-component physical activity program, . In this ongoing project, researchers are using seven strategies to increase physical activity, one of which is the use of email nudges to prompt physical education teachers to deliver the physical activity program. Stay tuned for those results.
Even adults can benefit from baby steps
Adults, even those who do not regularly exercise, can be nudged to choose climbing stairs over taking an escalator.
Climbing a single set of stairs is hardly going to have a major effect on a person’s health. However, take into consideration that at least one study has found that nudges at one set of stairs in a shopping mall increased stair use not only at the intervention site but . Perhaps taking the stairs was rewarding, and this led to taking the next set of stairs? Add to that the finding that people are , and it becomes apparent how a simple nudge here and there can have a big cumulative impact.
It’s not realistic to think that someone would go from couch potato to marathon runner overnight. But taking the stairs is a practical and attainable first step toward improving one’s health. Pragmatically, such nudging interventions can serve as effective motivators to get the U.S. climbing up that stairway to health. #SitLess #MoveMore
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