Natural Wine Vs Organic Wine - A Winemaker Explains

Natural Wine Vs Organic Wine - A Winemaker Explains

W
World of Grape Wine
Jul 3, 2026

Most people know natural wine costs more. Almost no one knows why.
In this episode of Wine Insiders, we sit down with Ruben Rufo — Santa Julia's winemaker of 34 years — inside their brand new natural wine facility in Mendoza, Argentina. He breaks down exactly what separates natural wine from organic, why scaling it is nearly impossible, and how Santa Julia built a system that d