Amazon Advances Prime Day by One Month Amid AI Shift

Amazon has moved its annual Prime Day sales event up by one month. The event is strategically important for Amazon as it aims to capture consumer spending, especially in a market where discretionary dollars are tightening and AI is increasingly influencing shopping behavior. Senior E-commerce and retail analyst for Bloomberg Intelligence Poonam Goyal explains the importance of Prime Day for Amazon to David Gura and Christina Ruffini on Bloomberg This Weekend.