IU: How Korea's National Sweetheart Became the Queen of K-Pop | IU's Unbelievable Rise

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She was rejected by every agency. She practiced alone in a tiny apartment.
She debuted at 15 with almost nothing. Today, IU is the #1 most loved
singer in South Korea — and the world is finally catching up.

In this video, we break down the full story of IU (Lee Ji-eun) — from
her humble beginnings to becoming Korea's National Sweetheart, a Netflix
phenomenon, a Rolling Stone top-200 greatest singer, and Estée Lauder's
first-ever Korean global ambassador.