George Powell’s Ventura Skateboard Factory: How One Man Shaped Skateboarding

George Powell’s Ventura Skateboard Factory: How One Man Shaped Skateboarding

V
Visit Ventura
1 Video View·Mar 31, 2026

If you think you know about Powell Peralta, think again. Hear about the legendary skateboard company’s origins from the man himself: George Powell.

In this mini documentary, we sit down with George Powell, co-founder of Powell-Peralta, to talk about how he got his start in the skate industry and how a small idea grew into a globally recognized name. Filmed right here in Ventura, California, this interview gives you a rare look inside the Powell-Peralta factory and the legacy being built there.

George shares stories about the legendary Bones Brigade, the team that helped define skateboarding in the 1980s and launched the career of Tony Hawk, along with other icons. He also dives into his philosophy on skateboarding, what’s driven him over the years, and how the culture has evolved.

We also explore the origins of the unmistakable Powell-Peralta artwork, including the famous Ripper graphic and how it became one of the most recognizable images in skate history.

🚨GIVEAWAY ALERT🚨

Enter to WIN a Powell board signed by George Powell himself. Terms & Conditions apply. Giveaway ends May 8th, 2026

Enter here: https://forms.gle/55k8mhwPw8WevDHY8

If you’re into skate history, design, or just love a good origin story, this one’s worth the watch.

▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬
0:00 - Intro
0:18 - Background
1:34 - Yellow Wheels
2:57 - Started in a Garage
3:27 - Meeting Stacy Peralta & Tom Sims
3:51 - Quicksilver Board
4:30 - George & Stacy
6:04 - Skateboarding in the 80's
7:02 - The Bones Brigade Video Show
7:20 - The Growth of Skateboarding
8:25 - Stacy Peralta
9:50 - Forming the Bones Brigade
10:10 - Powell Peralta Art (VCJ)
10:34 - Skull & Sword
11:44 - The Ripper
13:58 - Graphic Development Strategy
14:29 - Leading the Way
14:59 - Skateboarding in Southern California
16:00 - Finding a Home in Ventura
16:57 - Steve Caballero
17:32 - Skateboarding Equipment Demands
18:40 - Flight Deck Technology
18:58 - Wheel Technology
20:04 - Product Philosophy
21:00 - The Future of Skateboarding
21:29 - Making the Best Product Possible
22:13 - Outro
22:22 - Credits

Sync ID: MB01TEJ2SNLJVHZ

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