My Journey with Flowers

20 years ago when I started Floret it was a tiny seed of an idea and the flower industry looked nothing like it does today. You were either a floral designer or a flower farmer, but you couldn’t be both. Determined to bridge the two worlds, I spent years educating myself and trying to change things for the better. Despite numerous setbacks, many dead ends, and more obstacles than I can count, this story actually has a happy ending and today I’m excited to share that with you.

Audio tracks for some languages were automatically generated.