Rides, Dives, & Vibes - Sturgis ｜ Harley-Davidson

Planning your trip to the 2025 Sturgis Motorcycle Rally? This unofficial guide takes you beyond Main Street to the rides, dives, and rally vibes that define the real Sturgis experience.

Scenic routes, roadside eats, and all-out energy.

Frankie Garcia and H.O.G. Regional Manager Chris Harrison are back on the road—tracking down the must-hit spots and legendary dives that make the Sturgis Motorcycle Rally unforgettable.

The 85th annual Sturgis Motorcycle Rally runs August 1–10, 2025. See you there.

⬇️ FEATURED STOPS
📍Pappy Hoel Campground & Full Throttle Saloon
19942 SD-79, Sturgis, SD 57785
pappyhoelcampground.com

📍Buffalo Chip
20622 Fort Meade Way, Sturgis, SD 57785
buffalochip.com

📍Deadwood
Main Street, Deadwood, SD 57732
deadwood.com

📍Black Hills Harley-Davidson
2820 Harley Dr, Rapid City, SD 57702
blackhillshd.com

🍔 EATS
📍Loud American Roadhouse
1305 Main St, Sturgis, SD 57785
loudamerican.com

📍The Pump House
344 ½ Main St, Deadwood, SD 57732
mindblownstudio.com

📍The Knuckle Saloon
931 1st St, Sturgis, SD 57785
theknuckle.com

📍Boar’s Nest
11275 US-14A, Lead, SD 57754
boars-nest.com

📍Moonshine Gulch Saloon
13798 Main St, Rochford, SD 57745
moonshinegulchsaloon.com

🗓️ EVENTS
8/4 – Axel's Hideout Happy Hour, 2 PM–6 PM at Buffalo Chip
8/5 – Axel's Hideout, 11 AM–4 PM at Buffalo Chip
8/7 – The D.A.M. Show – Presentation of Motorcycle Artifacts; Meet & Greet, 1 PM–3 PM at Pappy Hoel Campground
8/8 – The D.A.M. Show, 2 PM–5 PM at Pappy Hoel Campground

🏍️ RIDES
Ride 1: Needles Highway to Mount Rushmore
Ride Planner: https://maps.harley-davidson.com/map/rides/lNcslIbZUs/preview

Ride 2: Vanocker Canyon
Ride Planner: https://maps.harley-davidson.com/map/rides/lBNETf2nUs/preview

Ride 3: Badlands
Ride Planner: https://maps.harley-davidson.com/share/rides/cNOY-dLUV

Experience more as a H.O.G. Member ➡️ https://www.h-d.com/hog

🎥 Matthew Thompson and Joe Carlino

#HarleyDavidson #Harley #Sturgis #Motorcycle

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