How to start any business ,A step by step GUIDE

Starting a business isn’t about having all the answers—it’s about taking the first step with clarity and courage. Every successful company, from small local shops to giants like Nike, began with just an idea. The journey starts by identifying a problem you can solve, understanding your target audience, and creating a simple plan. From there, you give your idea structure with a business model, register it legally, and set up the right systems—whether that’s finances, branding, or marketing. The key is to start small, test your idea in the real world, and adapt quickly. Success doesn’t come from waiting for the “perfect” time—it comes from starting, learning, and improving along the way. In short: think big, start small, move fast.

0:00 – Introduction
0:40– 3 core factors
1:21 – NIKE - build with purpose , passion and the GAP
3:33 – Brand positioning and price point
6:15 – The target market-
7:40 – Action plan- mistake people make
10:02 – 3 essential mind set shifts - a make or break