DON'T PAY MSRP (New Car Prices) Kevin Hunter The Homework Guy
Why You Should NEVER Pay MSRP for a New Car Right Now!”
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car buyer out there: Stop paying MSRP for your new car!
Yeah, you heard me right. MSRP — Manufacturer’s Suggested Retail Price — it’s just that: a suggestion. But right now? In May of 2025? That suggestion is wildly out of sync with the real car market. Let us show you why. Inventory is up. Demand has leveled off. Interest rates are still high. And yet, many dealerships are still pushing vehicles at full sticker price — or worse, above MSRP with junk add-ons. And enough knuckleheads are letting them get away with it, that they really don’t want to stop..
But here's the truth: dealers are back to negotiating — Before the end of todays’ show. We’ll wrap up with 5 techniques to help you land a deal under MSRP.
Why Paying MSRP Today Makes No Sense
Supply Is Up – Most brands have new inventory returning to pre-pandemic levels. Lots are full again, especially for brands like Ford, Subaru, and Nissan. That means more choices and more power for YOU.
Incentives Are Back – Many manufacturers are quietly rolling out rebates, loyalty cash, and low APR offers — but your dealer won’t tell you this unless you ask.
Dealer Holdback Is Real – Dealers get 2–3% of MSRP back from the manufacturer, even if they sell the car at invoice. So don’t believe them when they say “We’re breaking even!” look around you at that Casino type showroom you’re sitting in. They likely told every customer before you that they were losing money, but believe what you are seeing and YOU WILL KNOW they most certainly are not!
Market Adjustment Markups Are Disappearing – The days of “$5,000 over sticker” are fading fast. If your dealer is still doing this, it’s time to walk.