Why China Is Behind The Global Luxury Slowdown

China was once the driving force behind the $380 billion luxury goods industry, but today it’s become a source of significant losses. A post-Covid economic downturn, shifting youth values, and rising nationalism have led to declining sales and a growing preference for domestic luxury brands. As European giants struggle, only ultra-high-end and culturally localized brands are managing to stay afloat in a changing Chinese market.