Robert F. Smith and Cory Munchbach Discuss Implementing GenAI

#Robertfsmith #business
Cory Munchbach, the CEO of BlueConic, speaks about how generative artificial intelligence (GenAI) is being used in the context of marketing technology platforms. Munchbach also discusses how this technology creates the opportunity to offer true personalization at a consumer level. Additionally, she highlights how it can help marketers do more with less.