Howard Schultz: The Milan coffee shop that inspired $133B company

We’re in Milan, Italy with businessman and former Starbucks CEO, Howard Schultz. Howard takes us through the ways Milan transformed his life after his first visit in 1983, where a doppio macchiato sparked an appreciation for the ritual of ordering a coffee. He offers his thoughts on the initial rejection of his idea for Starbucks to sell coffee in-store (by 242 investors to be exact), and the risk of buying three of his own retail locations that grew into 37,000 stores in 84 countries.