How Data Science Helps Small Businesses

The concept 'data science' is synonymous with complex ML and AI models, and one common misconception is that it can be applied by large and mid-sized companies only. In this video, we discuss how using data science can be key for the success of a small business. In addition, we provide a practical example of how data science can help a traditional brick and mortar business, as well as one that is based on digital sales.