DESIGN SPRINT 2.0 - Is User Research Important?

DESIGN SPRINT 2.0 - Is User Research Important?

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*This video is coming straight from our design sprint masterclass*
In this Q&A with Jake Knapp (inventor and author of Sprint) we discuss the age old question, is User Research important to do before a Sprint? And is it okay for sprinters to come into the Sprint with biased assumptions?

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Video Link: https://youtu.be/c7K3ubQw3XA