How to Have a Good Model for Sustainable Business

Sustainability is a hot topic for businesses these days. So, how can you create a successful Sustainable Business model?
In this video, by examining different interpretations and standards, as well as good and bad examples, Frank encourages us to rethink future business sustainability based on three fundamental principles.

What is the business model?
A business model is a map showing how an organization uses its resources to deliver value to its customers. It will also cover how to profit from these activities for profit-targeted organizations.

How is the sustainable business model different?
- A business model for sustainability prioritizes more than just profit as a goal. It examines how the organization can generate environmental and social benefits, creating shared value.
- Shifting to a sustainable business model can require a significant change in how the business operates. It can also require a major shift in mindset from seeking continuous business growth to measuring value in other ways.

To work, a sustainable business model must have the following:
- A plan for staying relevant, future-proofing for people and the planet – for example, avoid basing your business on a current trend that could pass or creating something that relies on limited resources.
- A plan to engage in a society, giving at least as much as it takes.
- Finally, a plan to stay commercially profitable once the first two have been satisfied.

⌛ Key moments
0:00 - Intro
0:30 - Sustainable Development
1:30 - What is Sustainable Development
3:23 - Examples
4:30 - Microcredit
5:29 - Electric cars
7:11 - Child labor
8:51 - Sustainability standards
10:00 - Circular economy
12:38 - The bigger picture
13:47 - Contextualise actions
14:36 - Align incentives

I hope you enjoyed this video on how to have a good model for Sustainable Business and can take full advantage of the knowledge shared here.
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