27 Different Lead Magnets for Your Business

If you want to download the accompanying PDF Worksheet then please check out here:
► https://robinwaite.com/lead-magnets/

A lead magnet is an incentive that business owners offer prospects or potential customers in exchange for a small piece of data. It could be an email address, but more than likely today it will be a Facebook Pixel or Google Tag.

Lead magnets offer a piece of downloadable content, such as a free PDF checklist eBook, white paper, report, video, etc.

You do, however, need to provide a compelling reason for people to download or request your lead magnet.

If you want to download the accompanying PDF Worksheet then please check out here:
► https://robinwaite.com/lead-magnets/

Here I provide a list of 27 Different Lead Magnet Ideas for Your Business.


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There are 7 things that your lead magnet should do if you want it to be irresistible:

Solves a meaningful problem – clients have problems, you are an expert who solves problems, therefore clients want access to the knowledge you have.

Quick to read/digest - Checklists and PDF guides will convert well because they can be digested and actioned quickly. Longer lead magnets, such as eBooks, may make the reader feel overwhelmed but educate them much better.

Perceived value - The perceived value of the lead magnet should be relatively higher than the "actual" value to produce the lead magnet. i.e. a book's perceived value might be $15 but costs only $3 to produce. Therefore the perceived value is 5x the actual value.

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