
How to Scale a Coaching Business When Your Schedule is Full
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SUMMARY OF VIDEO
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How to Scale a Coaching Business When Your Schedule is Full. This is one of my favourite topics as there are three ways to scale when a coachâs diary gets filled up.
0:00 - How to Scale a Coaching Business
1:58 - Increase Your Coaching Fees
3:48 - Working With Associate Coaches
5:29 - Create a Group Coaching Programme
8:08 - Summary
WAY #1 - Increase Prices
â they can increase their fees in order to match demand. Weâve seen many of our clients who are still operating a one-to-one coaching model max out at between 15-20 clients and then panic because they automatically assume theyâve just reached their maximum earnings potential. The simple way to manage this is via Capacity Based Pricing i.e. if your capacity is 20 clients, when you hit 16 clients increase your fees (by 2-3x in some cases) because theyâve nothing to lose. Then every new client is enrolled at the higher rate.
WAY#2 - Bring in Associate Coaches
â the associate model is great because you can pay your associate coaches a rate and take a cut off their coaching sessions meaning you can enrol more clients than your own capacity. However this does then mean managing a small/large team of coaches but vastly increases capacity.
WAY #3 - Create a Group Programme
â Itâs only ever ego which stops coaches creating a group programme; they believe their clients need THEM and ONLY them! Which isnât true. Their superpower is in their process and ability to deliver predictable results and outcomes for clients. Creating a group programme allows them to be able to enrol multiple clients every month and deliver structured group coaching sessions with multiple clients on each call.
#coach #coaching #businesscoach
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- Robin Waite
