NEW YORK (NEWSnet/AP) — Trader Joe’s mini canvas tote is the latest item to cause a stir on social media. Resellers are taking advantage of the hype.

The mini-totes are in high demand. The bags, retailing for $2.99, are advertised on platforms such as eBay and Facebook Marketplace for many times initial price.

Offers from third-party sellers vary significantly. As of Wednesday, listings ranged from about $20 for a single bag to as high as $999 for a set of four.

Videos shared on social media show crowds of customers visiting Trader Joe’s stores hoping to get a tote. Beyond the checkout line, TikTok users have gained thousands of views for sharing and customizing the bags with detail paint, buttons and embroidery.

“Our Mini Canvas Tote Bags certainly sold more quickly than we anticipated,” said Nakia Rohde, a spokesperson for Trader Joe’s. “Before we had the opportunity to promote them in any way, customers across the country found them at their neighborhood Trader Joe’s.”

The grocery chain also emphasizes it does not condone reselling of its products.

The totes are sold-out at stores throughout the U.S., but shoppers can expect to see them return.

“We do have more Trader Joe’s Mini Canvas Tote Bags coming,” Rohde said. “Customers can expect to see them in our stores in late summer.”

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