Start with a kind act, create something — then share to pass it on.
Do something kind, then capture it as a video, short, or artwork.
Post it on Gan Jing World with #BeKindBeCool.
Winning entries are showcased on the Times Square billboard.
Share $10,000 in prizes and earn a kindness certificate.
A living wall of kindness — 1,500+ stories already shared with #BeKindBeCool.
Enter in one of two categories — both with the same hashtag, #BeKindBeCool. Tap a category for full details.
For creators & the global community — any video, any language.
For students & schools, ages 6–18 — videos + the Kindness Art Competition.
How entries are scored: Videos — 50% creativity & quality + 50% popularity & engagement. Art — kindness message, creativity & artistic skill, by age band. Reviewed by a panel of judges. Structure provisional. Full contest rules →
Start posting your kindness videos with #BeKindBeCool.
Last day to enter. Submit as many as you like, free.
Revealed on Gan Jing World Stories.
Winning entries light up the NYC billboard. (TBC.)
Kindness Awards